Your bio is the first thing visitors see when they visit your IG page. And though it might seem simple, you need to apply some creativity to attract and impress...

Show, don't tell. That's an old saying that shows how effective video marketing is today, especially in the world of social media marketing. By creating high-quality videos that show your...

“Trust” is a funny word in the online world. You can’t be entirely sure who’s behind the keyboard when you’re online, making it harder to connect with and trust others. ...

It is no secret that social media marketing has been very effective and powerful in the past few years, and it will continue to be invaluable in 2021. This is...

Artificial Intelligence (AI) and Augmented Reality (AR) are becoming the go-to marketing tools for brands all over the world, especially among the ones marketing on social media. Instagram currently stands...

Social media networks certainly solidify the fact that no man is an island. This is because nowadays, we are more connected as a society through these virtual platforms.  Not only...

Digital marketing is one of the go-to ways of advertising today. It’s now used in a lot of marketers’ strategies. However, it’s much more effective if you’re going to use...

Digital marketing is all about promoting or advertising goods and services via digital media platforms. It's different from conventional marketing as it utilizes numerous channels and techniques to examine marketing...

Let's say you have a Facebook or Instagram page for your business, but you’re not used to using social media for business. What you're left to do is to explore...

Today, most brands with an Instagram business account face the challenge of improving their engagement level. Building an engaged audience on IG isn’t as easy as it sounds. Getting the...

In the world of digital marketing, things are constantly changing. Sometimes it’s for the best and other times it’s not. Instagram is a great place to market your business and...

Instagram is always finding ways to stay ahead of the fray, and the Stories extension is living proof. If you’ve used Instagram in the past few years, you must've come...

In this day and age, content is king. Everything revolves around the type of content you create, and visual content is one of the most important types because of what...

Influencers are online personalities who have some knowledge in creating content and relating with an audience on Instagram. These are people who, through social media, can persuade a group of...

Valentine's Day is a special occasion for people to express affection and love for their loved ones. It is also considered as the 4th largest shopping day of the year,...

It didn't take long for Instagram's effectiveness in advertising, marketing, and sales to manifest itself. Many businesses now use the platform to entertain an audience and engage with individuals about...

Instagram is continually releasing new stickers for their stories, and a couple of weeks ago, they released another. Now, alongside the Poll, Questions, Countdown, Emoji slider, and Music sticker, there...

Your Instagram bio is essentially like your website homepage and, like a website, it also needs to be optimized. By optimizing your bio, you not only make it so much...

If you’re a brand or business looking to get started on Instagram, don’t worry, you’re not too late. However, as a brand, you don’t just want to open up an...

It is said that vertical videos are the future. Based on a study, one third of online activity is spent watching videos and more than half of the videos watched...