Simple Instagram Marketing Tips You Can Use Today

November 14, 2022

Are you posting killer content on Instagram, but your account isn’t getting much traction? If so, it’s likely due to your marketing strategy. You can reach tons of people, boost engagement, and sell products with the right plan. Let’s go over some simple marketing tips that you can start using today. 
 

Set up a Business Account

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It’s much easier to market on Instagram when you have a business account. Once you open your business account, you’ll have access to Instagram Insights, Ads, Shopping, and call-to-action buttons for your profile. Plus, you’ll be able to add your contact information to your profile. You’ll quickly realize it’s easier to reach and convert customers with a business profile.
 

Optimize Your Profile

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Next, you need to optimize your Instagram profile. Your profile should include clickable hashtags related to your brand and a clickable link. You can change the hashtags and links at any time, so consider updating them when you have new products or change your marketing goals.

You should also add Story Highlights to your profile. Unlike Stories that disappear in 24 hours, you can keep your highlights permanently. This is a way to showcase your best content. 

Next, include your contact information so people can reach you. Finally, if you’re selling physical products on Instagram, add a Shop button to your profile. First, you’ll need to set up Instagram Shopping. Then, you can add the button so people can click on it to view your shop and buy your products.
 

Create a Diverse Content Strategy

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If you look at high-performing profiles on Instagram, you’ll notice that they have something in common. Almost all of them provide diverse content options. These accounts aren’t just full of do-it-yourself videos or selfies. Instead, they offer a nice blend of photos and videos that cover various topics.  

You can create a diverse content strategy by posting different types of content and embracing features like Stories and Reels. In addition, plan your content out ahead of time to ensure that you continue to mix things up.
 

Write Killer Captions

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While Instagram is a visual platform, captions are still important. Your captions should be captivating and engaging so people will take some sort of action, from viewing and liking the post to visiting your website.

When you write captions, make sure they’re in your brand’s voice. If they aren’t, they won’t make sense for your page.

Also, the most important words should be at the beginning of the caption. Only the first 125 characters automatically display in the caption space. If your caption is longer, users have to click “more” to see the rest. That’s why it’s so important to put the most important words at the beginning.  

Finally, add a call to action at the end of the caption. If you want people to visit your website, you can use the call to action to send them to your bio. Let them know that the link is in the bio so they can visit it and then take the desired action.
 

Develop a Solid Hashtag Strategy

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Did you know that Instagram users can follow hashtags now? This allows them to gain access to posts from various creators. If you choose the right hashtags, you’ll expand your reach, so you need to put some thought into the ones you select. 

Instead of selecting from the hottest hashtags on Instagram, choose hashtags that will reach your niche. While the reach might be smaller, you’ll have more meaningful engagements. Plus, it will be much easier to stand out when you aren’t competing with millions of others who are using trending hashtags. 

If you need help finding hashtags, look at your competitors to find out what they’re using. Also, you can use a hashtag generator tool to find hashtags. 

Once you find some hashtags, don’t stick to that list. Constantly look for new hashtags so you can make adjustments based on what your audience is searching for.
 

Buy Instagram Likes

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Instagram’s algorithm analyzes posts and chooses what to display based on what it thinks people will like. While it considers various factors, engagement is one of the most important. Basically, if a post has lots of likes, Instagram will assume that others will like it as well. Thus, the app will show it to more people.

That means if your posts don’t have much engagement, you’ll have trouble reaching a large audience. Fortunately, you can solve this problem by purchasing Instagram likes. When you buy real Instagram likes, your engagement will get an instant boost. Then, your posts will make the rounds, getting in front of more people. That can lead to more engagement, and you can even pick up additional followers. 
 

Engage With Others

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You can boost your engagement levels by responding to comments and DMs. Don’t stop there, though. You should also find accounts in your niche to follow. Then, comment on and like some of the posts. By engaging without promoting your products, you’ll increase your visibility and get more followers. Also, people are more likely to engage with your content if you engage with theirs. Thus, this can give your engagement level yet another boost. 
 

Use Paid Promotion Options

If you want to see measurable results quickly, you can use one of the paid marketing opportunities. Instagram ads are one such option. You can target your ads based on location, demographics, interests, and behaviors. Then, you’ll be able to reach people in your market quickly.

You can also use influencer marketing to increase your reach. Consider teaming up with a micro-influencer in your niche. Micro-influencers typically don’t charge much as major influencers but get high engagement levels, making them ideal for small business owners. Some micro-influencers even work in exchange for free products.
 

Improve Your Marketing Strategy Today

Use these tips to start improving your marketing strategy today. From buying real Instagram likes to updating your bio, these tips can help you expand your reach and increase your sales. Then, keep an eye on your analytics so you can see the impact of using these strategies.

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