A typical social media marketing campaign aims to get your followers to buy the products or services you post on the platform. This may not be easy, so start using these tactics to increase your chances of success.
As much as you’re trying to please your customers, keep in mind that other competitors are doing the same thing. They already have more than enough customers, and some of them even dominate the market for your offering.
You should take some action and put some new things before you share anything on social media. You'll need to ensure your content and channel are engaging if you want to be successful.
Your list of what to post to make customers buy will depend on your industry or niche. Nevertheless, the recommended strategy will be entirely practical if you can introduce some observations you write down and refine your solutions, so they align with your goal's success.
Doing this may help build the level of authority that aids in giving viewers what they need while also boosting their desire for your goods or services.
1. Start with superior photos and videos
Before people read the rest of your post, they'll look at the attached pictures and videos first. If you manage to catch their attention even for a second, they might read on and act on the message or CTA of your post.
Images and visuals with high resolution make it more likely for potential buyers to use the “contact us” or “message” button to enquire and patronize your brand.
Read our ultimate guide to taking awesome Instagram photos here:
2. Research, research, research!
You should always do market research before posting anything to social media.
Customers care about solving their problems, so consider what they want: products, services, entertainment, or information? Or are your competitors able to offer this? If so, how can you beat them at their game?
You can use Google Trends or any other tool to check what people are looking for in your industry. Then, you can restructure your brand around the most common searches to make it easier for customers. You can restructure your product or service to solve common difficulties customers face every day.
Place your products in attractive packaging so they’ll have a lasting impression when you post. Converting a customer to a loyal, repeat customer requires honest and satisfactory products from your brand.
3. Provide transparent descriptions of your product
Transparency is critical when you're creating content to build your audience. You must fulfill all of your promises and let them know what they'll get when they buy your product or patronize your brand as a whole.
Customers don’t want to be bombarded with complex terminology they don’t understand. They just want to know how your services will help them and what distinguishes you from others. Use specific words to tell them about all of the advantages of using your brand and describe your offering in detail.
4. Give existing customers the best of your services
One-time buying is often the result of customer dissatisfaction. This can be due to either bad service or bad quality goods. However, when your brand provides the best service and offers good quality goods, your customers will buy from you once and recommend you to their friends and family.
This is a longstanding philosophy of not paying for referrals. They just come from genuinely satisfied customers who want to tell others about your product and services. Keep them happy, and they’ll happily tell others about you, even if exposed to other products that might threaten yours.
When an ant tastes sugar, it signals all the other ants.
5. Engage with exciting and trending contents
Don't share things solely about what you sell because it quickly gets boring, and stale content will always turn away your audience. Your posts should not be only about your products but also incorporate educational and entertaining information for viewers.
To ensure consistency and regularity, try to plan posting days. For example, you could choose to post on Fridays for the "ASK A QUESTION" or "DID YOU KNOW?" session, or try “TGIF, TRENDS OF THE WEEK.”
When you engage with your audience, they are more eager to hear from you. They know you’re listening to them, and so they'll talk about what needs to happen.
Also, engaging with your followers’ posts can often help you become more visible on social media. The algorithm of most platforms favors those who engage in many people’s posts at once.
6. State the terms and conditions clearly
One of the essential things is transparency around pricing. To avoid confusion with customers, ensure to include all the necessary information like working hours, warranty periods, and prices of products. Have this information right at the top of your profile or prominently displayed on your website.
Share how the process works in short and very detailed sentences. If your business is responsible for shipping, include information on any restrictions the brand may have. Another vital thing to note is the turnaround time and any additional fees incurred on the product price.
7. Hire a freelance social media handler
You might think you're able to create good content that attracts customers, but there will be a massive difference if you hire a social media operator to do it for you.
This person would create content, engage with your audience, and guarantee loyal followers. These handlers, operators, marketers, or managers are experts, and they know the right tactics to approach social media posting for each sector.
When you have to pay for something that you can do, it might sometimes be discouraging. But if you know what you're doing with a particular skill, it will make sense to hire an expert. That’s the case for many social media projects - hire someone who knows what they’re doing.
8. Attract loads of followers
There’s a trend among brands and their strategizing of social media marketing campaigns: they try to get followers interested by posting before they finally introduce their product or service. People who love the page approach the brand quickly because they already have trust in their favor.
You might need to pay for social ads for more publicity or hire popular social media influencers to help advertise your brand. The more visibility you get, the more your posts get shared and engaged, and the more customers buy from you.
9. Reach out to your followers
Followers make you who you are, and they also want to hear from you. Share happy moments and respond to comments and posts in a timely fashion.
People love getting feedback, especially when it’s informal. Some options include “This is co-branding at its finest! Thank you for taking the time to share our worth with your audience. We really appreciate it,” or even just simply posting some empathetic content around any sad occurrences. You can also create graphic designs to wish them a happy new month or some other special day.
Social media users love to be cared for, so putting in more time and effort to take care of them will result in more referrals, shares, engagements, leads, and a better chance of meeting your goals.
10. Pricing details in your post
When new brands launch, they often tend to lower their prices to make them more competitive. While this might seem like a good idea at first, it usually backfires because people tend to avoid cheap things, especially when seeking quality.
Users see them as substandard, and maybe the posts’ descriptions are not concrete; hence, there is no involvement in the brand or its offerings.
One thing is to give out discounts but price your products normally on your posts. This way, you can convince them to become your patrons. It won’t scare customers away - instead, it will force them to ask more questions.
And if a visitor asks about a product that isn’t being discounted, you can convince them to buy other products instead.
Use the advice from this article to work out how you want to stand out among other companies in your industry. Specifically, become a key player in your niche by appearing confident and knowledgeable.
Your audience is the determining factor here. Make them see you as the head of the industry to draw them closer.
The end result will be customers flocking to buy from you. Good luck!