As each year passes, marketers get to welcome fresh opportunities. It seems like there’s always a new idea to try out. That’s the only way to become better and improve on old methods.
Every marketer should develop something unique or innovative every time they pitch to the brand or business they work with.
Coming up with an ingenious idea is only a part of the process; successfully pitching your social media marketing campaign is another. It’s only successful if you can get the company or brand on board. And as time progresses, your marketing efforts must evolve towards higher quality.
As the foundation for just about everything you do in your professional conduct, a perfect pitch demands preparation, proof of concept, and a blueprint guiding the execution. It's key to prepare well, so your pitch has the best possible chance of being successful.
We'll help you by walking through each stage - from preparing to executing - in this article below. Follow through!
To begin, content themes with enough prospects for 2022 are:
Employing social data to develop your pitch
Establishing how your idea benefits business objectives
Packaging and illustrating your angle convincingly
Discovering the whole idea behind your social media marketing pitch
2022 will see brands exercising a considerable amount of caution with their content, and why not? The pandemic’s aftermath is enough to do so. Plus, there’s this skepticism about brands seeming out of touch or not fully satisfying their customers’ needs.
These businesses will have to find fresh means to carve a distinct niche for themselves. They all need something to set them aside in this clustered digital realm. Nevertheless, that doesn’t suggest you have to totally remake the brand, marketing strategy, or social blueprint.
A perfect marketing idea could be as huge as an actual campaign or as small as changing your tone of voice on social platforms. That’s why you need to consider the main factor that spurs the business and target audience, after which you’ll determine what ideas to pitch.
Reasons consumers follow brands
We will consider the report from the Sprout Social Index, Edition XVI: Above & Beyond, which presents the top three reasons consumers follow brands on social media.
According to the report, the reasons are to…
Discover new products or services
Stay abreast of happenings affecting the brand
Know more about discounts and other promotions
Whether we’re in or done with a pandemic, these reasons are ever-present. Still, there’s a fourth reason consumers follow brands: they want to be entertained.
Things have been intense since 2020, so more users just want to have fun on social media. You might consider pitching entertainment-centric, fun-filled ideas or campaigns in 2022. Let your contents give joy to your viewers as they scroll through your page or their feeds.
Overall, this should be a starting point for you and your brand. You can then build on it as we proceed. And as soon as you come up with brand-centered ideas, check if third-party data supports them. If they do, embed those valuable stats in your pitch for more credibility.
Proving value and appetite for your ideas among your specific audience is an excellent way to go. It confirms it to those you’re pitching to that you’ve it all mapped out. Plus, such ideas carry enough prospects.
Winning more clients with the perfect pitch
1. Employing social data to develop your pitch
One thing we can learn from 2020 is that everything changes eventually. Some things may be impossible to foresee, but it's essential to stay alert for potential changes. We can’t run away from the fact that future marketing feats are mostly hanging on former outcomes.
Hence, considering every detail in your current social data can aid your understanding of your audience. Fresh and valuable ideas will come in effortlessly when you understand the audience deeply.
The essential data to have with you is the one that backs up your idea. You can show this to your colleagues or clients by putting it into a presentation or writing a research paper, unveiling the reliability of your vision.
Reflect on your content performance and consider other parts of your social data. Don’t ignore any irregularities that happened, and note every outstanding piece of content that wowed your audience. Such content might be all you need to kick off your next campaign idea.
If the case is different and your content didn’t perform too well, that’s another similarly necessary detail. It helps you rethink and stop using such content type, tone of voice, creative assets, or other elements. You only need posts that can help your audience—either great ones to recreate or mediocre ones to avoid.
It's essential to go beyond the statistics to the comments on your posts. The commenters may provide insights you might not have considered before, so whatever their responses are can serve as helpful feedback. What exactly do they want you to know? Employ these sentiments in determining the path your content will take, thereby furnishing your raw numbers with a more relatable context.
Develop your pitch by formulating all the critical data points to demonstrate social proof for more significant business gains. In short, you need every detail that can show the solidity of your idea.
2. Establishing how your idea benefits business objectives
Never leave this part out; it’s of utmost importance to how perfect your pitch sounds. Your social media marketing campaign must have specific goals and objectives, which you need to establish convincingly.
With these goals;
Your campaign is answerable to certain metrics
You define the budgeting
They influence your choices to be more data-driven
In all, ensure you establish how your plan can benefit objectives like boosting organic traffic or yielding new leads—or find the exact one the company is currently focused on. There’ll be more insight and acceptance from those you pitch the idea to.
3. Packaging and illustrating your pitch convincingly
Your business influences how you pitch a marketing campaign or sales idea. You have to consider how the company works internally—the pitch can be rendered via email or an in-person or virtual meeting.
The latter promises a more intimate bond between the marketer, the idea, and the client. The reviewer also feels like they’re a participant in formulating your vision, especially if it’s a great one.
The Harvard Business Review advises that once the people you pitch to feel like a creative partner, the chances of refusal wanes significantly.
If you must deliver that perfect pitch (be it for a one-off idea or an ongoing campaign), do not forget to sell why it’s crucial and explicitly state your approaches. Besides, incorporate the following details in your proposal:
The big picture: Express your idea plainly and reveal the motivation behind it. Let your clients see the bigger picture. Your social data will help here.
State your goals clearly and concisely, and identify the particular metrics and KPIs guiding your goals.
Reveal the importance through the benefits: Ensure your clients see the ways your idea can benefit them. That should even come at the beginning of your pitch.
Document every resource needed to implement this idea, including your budget.
Welcome to the pitch-perfect zone
We acknowledge that not every idea is a winner. However, social media success isn’t far off with relevant and convincing content, audience insights, innate marketing wisdom, and a reliable plan.
All these make you more confident in your pitch’s ability to win as many clients as possible, so your ingenious ideas can come to life.