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The Best Strategies for Marketing and Selling to Gen Z or Millennials

25th of April 2023

Social media has become the fastest and surest way to connect with customers all over the world. If you implement a successful strategy, you can literally reach anyone you desire....

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How Nonprofits Use Social Media to Boost Donations and Inspire Generations

18th of April 2023

A nonprofit might need help with ways to use social media for fundraising or attracting new members. This article will provide helpful tips for this project. Social media marketing is...

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9 Common Cross-Platform Marketing Mistakes to Avoid

11th of April 2023

Cross-channel or cross-platform advertising has been a popular approach since the beginning. It refers to using multiple channels as a successful strategy for bettering a product's customer experience. There are...

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Executive Social Media 101 - How CEOs and Leaders Engage With Social Media

4th of April 2023

It's been commonplace for leaders to share their company on social media platforms, and the feedback they get from customers is often more constructive. If you lead a business, your...

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Top Social Media Analytics Tools for Startups & Small Businesses

28th of March 2023

Analyzing your company's social media marketing campaign for performance helps you figure out how you need to improve your online presence. To have a good idea of how things are...

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Using Text-to-Speech on Instagram Reels

21st of March 2023

If you use TikTok, you’re probably used to the text-to-speech feature when uploading videos. Now, you can enjoy this same feature for Instagram Reels. You can choose between two automated...

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10 Tips for Scroll-Stopping Visual Content for Social Media

14th of March 2023

Simply put, scroll-stopping contents are more likely to stop viewers from scrolling so they can engage. These are often exciting visuals that will capture your audience’s attention before moving on...

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How Social Sentiment & Customer Satisfaction Can Boost Brand Loyalty

7th of March 2023

Social media is no doubt a powerful marketing tool for brands to gauge customer sentiment and loyalty. Social sentiment is the general tone of conversations existing and potential buyers have...

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Instagram Collabs – A New Way to Partner With Influencers and Brands

28th of February 2023

As a social platform, Instagram is constantly finding new ways for influencers, brands, and creators to team up. Recently, it unveiled Instagram Collabs, which might be the most exciting feature...

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Everything You Need to Know About Instagram’s New Messenger API for Businesses

21st of February 2023

Communicating with your customer base is a vital component of running a successful business. This is true, even if you’re a sole proprietor. Instagram is making that easier than ever...

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8 Ideas for Instagram Reels

14th of February 2023

When short-form video content on TikTok took the world by storm, Instagram realized it had to answer back to stay relevant. It did just that when it launched Reels. The...

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Win More Clients with the Perfect Social Media Pitch

7th of February 2023

As each year passes, marketers get to welcome fresh opportunities. It seems like there’s always a new idea to try out. That’s the only way to become better and improve...

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Leveraging Leads for Your Business Through Social Media

1st of February 2023

When people hear the word 'leads,' they usually don't think of social media, but they should. Social media is one of the most critical tools in our society today to...

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How to Improve Customer Service Over Social Media

21st of January 2023

You don't need to just have an online presence on various social networks in this digital age. What will really make your brand stand out and keep customers coming in...

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10 Instagram Marketing Strategies to Make 6 Figures

14th of January 2023

With the number of content being shared daily and the broad demographics, your professional or personal brand will most likely find its target audience on Instagram. Whether you’re a new...

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How to Convince Your Social Media Followers to Buy from You

7th of January 2023

A typical social media marketing campaign aims to get your followers to buy the products or services you post on the platform. This may not be easy, so start using...

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How to Identify Your Target Audience and the Platform They Use

1st of January 2023

Whether it's an advertisement, a flyer, or an online marketing campaign, marketers must provide personalized experiences for their target markets to get their attention. There are simply too many other...

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21 Tips to Optimize Your Social Media Reach Organically

21st of December 2022

The number of inorganic—or paid—promotions marketers implement today is staggering. It's hard to find quality content not being pushed inorganically. They designed social media networks such as Facebook and Instagram...

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9 Instagram Marketing Ideas for the Holidays

14th of December 2022

The holiday season is around the corner, making it the ideal time to adjust your Instagram marketing strategy. With the right plan, you can increase engagement and sales during the...

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Social Media SWOT Analysis: How to Know Your Marketing Strategy Works

1st of December 2022

Social media today plays a huge role when it comes to marketing. A company or influencer can be active on Facebook, Instagram, Twitter, and TikTok, but that doesn’t mean that...

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