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Nano Influencers: Why You'll Feature Them in Your Next Marketing Campaign

28th of August 2023

Why do we need many types of influencers? Perhaps there's a new type you haven't heard about that might be a better fit for you. Influencer marketing has many benefits...

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How to Leverage Video Marketing on Social Media

21st of August 2023

Social media marketing only matters if it leads to results. Meaningful interactions and traffic are important, but we'd all prefer to see an increase in sign-ups for our email list...

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Top 15 Competitor Analysis Tools for Social Media Marketing

14th of August 2023

Many marketers are vying for attention on social media. Since winning over the patronage of digital users is highly competitive, you need to set yourself apart from the competition to...

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Remix Instagram Videos with a New Feature

7th of August 2023

Instagram has been busy developing new features for users. For instance, the social network just announced that it’s testing a new chronological feed option, as well as Subscriptions for Creators....

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New Feed Changes Coming to Instagram

31st of July 2023

Were you upset when Instagram did away with the chronological feed? The new feed was so jarring that some people are still unhappy with the app. Fortunately, that unhappiness is...

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The Power of Social Listening and User Generated Content

24th of July 2023

User-generated content can be any type of media (written texts, photos, videos, etc.) posted on social media, with a mention of a company or product. These posts could be short...

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Key Takeaways from Spotify’s Marketing Campaigns Since 2016

17th of July 2023

Spotify, an online music streaming site that was first launched in 2008, has drastically changed the way users listen to and pay for music. Its library of audio tracks currently...

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Setting and Achieving Instagram Marketing Goals in 2023

11th of July 2023

Are you winging it when it comes to marketing on Instagram? While you might get some results, you can get much more out of the social media network by setting...

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Build Hype With Instagram’s “Add Reminder” Feature

4th of July 2023

Does it seem like no matter what you do, you can’t build up hype for product launches, events, and live streams on Instagram? It might be because people forget about...

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Get the Truth Behind These Instagram Myths

27th of June 2023

You need accurate information to run a successful marketing campaign on Instagram. Thus, if you believe any Instagram myths, you’ll have trouble reaching your goals. Even worse, you might end...

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Get the Scoop on Instagram Live Scheduling and Practice Mode

20th of June 2023

Going live on Instagram gives you the opportunity to connect with your fans and followers in real-time. You can use live streams to interact with viewers and build hype around...

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Your Guide to Hosting Fundraisers on Instagram

13th of June 2023

Digital activism is on the rise, with both individuals and brands getting in on the action. Instagram makes it easy to do your part by offering fundraising options for people...

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How to Market to Gen Z on Instagram and Other Networks

6th of June 2023

Members of Generation Z were born between 1997-2012, so while some are still children, others are adults with money to spend. In fact, 40% of US consumers are part of...

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9 Instagram Hacks for Marketers and Creators

30th of May 2023

Does it seem like everything takes you a bit longer than others on Instagram? It isn’t a matter of not having the skills to create and market photos and videos....

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How to Master the Instagram Algorithm in 2023

23rd of May 2023

Does it feel like you’re always a little behind the curve when it comes to Instagram’s algorithm? While it might seem impossible to crack, you can master the algorithm in...

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Everything You Need to Know About Hashtags on Instagram

16th of May 2023

You don’t have to spend much time on Instagram to realize that hashtags reign supreme on the social network. The algorithm uses hashtags to identify and categorize posts, and people...

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Here's How to Add & Manage Multiple Instagram Accounts Efficiently

9th of May 2023

Multiple Instagram accounts don’t require extensive skill to operate. You can use an account for personal purposes and create another version for work or some other task, so you need...

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How eCommerce Sellers Can Manage Social Media Conversations to Sell More

2nd of May 2023

Due to the growing number of social media users, tons of potential and existing e-commerce buyers are now on these platforms. Sellers need to become more adept at interacting with...

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The Best Strategies for Marketing and Selling to Gen Z or Millennials

25th of April 2023

Social media has become the fastest and surest way to connect with customers all over the world. If you implement a successful strategy, you can literally reach anyone you desire....

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How Nonprofits Use Social Media to Boost Donations and Inspire Generations

18th of April 2023

A nonprofit might need help with ways to use social media for fundraising or attracting new members. This article will provide helpful tips for this project. Social media marketing is...

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