What Are the Benefits of a Well-Crafted Instagram Bio?

The bio description is an essential aspect of your business's Instagram page since it’s the first thing people see when visiting your page.

Brand owners and marketers use the bio to give visitors a quick overview of who they are, what they do, and what they have to share. Since there’s a 150-character maximum, ingenuity is essential here.

It's not just about cramming 150 characters into your Instagram profile. It must be relevant, captivating, and insightful, plus simple to read.

Why is your Instagram bio so important?

Look at it this way - would you continue on a website if the homepage isn't well-organized and doesn't present you with the details you're searching for?

Very likely not. You'd probably go on Google until you've found an alternative with the information you need.

What this means is that your Instagram bio must have everything you need to draw the right audience.

Here are the benefits of a well-crafted Instagram bio

1. Full utilization of your business profile

You may choose to use an Instagram Business account to run a service-based business or personal brand. If so, you'll be able to include your email address, phone number, and physical address on your profile without having to use the character spaces allocated to your bio.

However, you can’t use this without switching your Instagram account from personal to business (or creator, which is similar but a little different). Visitors could contact you directly by phone or email, and isn't that just amazing?

And not just that, you have all sorts of perks in addition to choosing a category.

2. Calling viewers’ attention to your Highlights

These are one of the best things ever to hit Instagram. The Highlights feature helps you create permanent stories on your account, showcasing moments that define who you are and what you do.

People can see the highlights of your stories right under your bio and play them upon visiting your page. Sometimes, a well-crafted bio is all you need to compel visitors to explore your highlights and main-feed posts.

This is one of the most effective ways to flaunt the best aspects of yourself and your company in front of your target audience.

3. Broadcasting your brand identity

When writing an Instagram bio for your company, it's essential to have a strong sense of direction because you have to remain under the 150-character cap. Knowing what you want to get out to the public will help you focus on precisely what to say.

You might, for example, use it to communicate your brand's personality and reveal your unique Instagram presence. You may also use it for advertising new goods and exclusive deals and reminding customers of what your company does.

Look at the top Instagram business pages for inspiration. These bios always have some information on what the company sells and its value proposition.

4. Promoting a branded hashtag or sister brand

Do you have any sister brands or branded hashtags? Include them in your bio.

This lets users know what tags to include when making UGC, leading to a feed of customer-created content anyone can access easily. This can be incredibly attractive to prospective consumers because they can see those who are happy with your business.

In addition, if you have sister accounts, linking to them is a brilliant idea. E.g., you can build separate pages for each viewer group so you’re showing the right content to the right people.

Since all consumers will end up on the main account, it’s only appropriate to direct each one to the right place.

Some companies do the same thing with partnered companies, particularly during special promotions involving both brands.

5. Optimizing with keywords

We all know how important keywords are in terms of SEO but don't limit your keyword plan to SEO practices.

Using keywords in your profile bio is a smart idea as you can appear in related searches. Though hashtags are the most popular way to browse on Instagram, a few keywords here and there won’t hurt anybody.

For instance, if you’re an event planning firm, ensure to note "event planning" and “planning firm.” This bio not only explains what you do, but it also has keywords that people may be searching for.

6. Interacting via profile emojis

Can you explain all there is, in the 150-character limit?

Well, emojis may be your best friend in this situation. Using related emojis instead of writing that particular word or phrase will not affect your character limit.

Moreover, emojis are visually appealing and interactive, enabling you to attract user attention uniquely and unforgettably.

Your choice of these pictograms should illustrate important aspects of your enterprise and inspire people to check out your latest activities.

Emojis that reinforce clear CTAs are usually transcendent since they direct user attention to where you want it the most.

7. Grabbing attention with an interesting CTA

Although the call-to-action buttons save room in your bio, it's not a bad idea to be more straightforward in your CTA. Have a CTA in your bio to ensure that users know just what they need to do when they check your profile.

Depending on the objective of your Instagram business account, be very precise about this. You may invite them to visit your website, shop your feed, read your most recent blog post, review your new long-form guide, or even use your branded hashtag to share their images and videos.

Final thoughts

Your Instagram bio has the potential to make or break your presence on the platform. It's the ideal setting for showcasing your brand name artistically. It can also assist you in showcasing your individuality while entertaining your crowd.

Hopefully, you now know how to leverage your Instagram bio for more business exposure.

In case you still have any doubts, just visit Stormlikes Blog. You’ll get the most comprehensive understanding of how to build your presence correctly on Instagram.