Tips for Creating a Compelling Bio for Your Instagram Profile

July 21, 2022

Just like everything else on Instagram, your bio is all about making that impactful first impression.

Nowadays, people only take a few seconds to scan your profile and biography before deciding whether or not they should follow you.

If your Instagram bio is appealing, they might decide to follow and engage with your content. But if it isn't, you might lose their interest forever or at least, until you make some changes.

What is an Instagram bio?

Instagram provides you a small space under your username to explain what you offer and why people should follow you (within 150 characters).

Instagram bio is your chance to efficiently introduce your business on one of the most popular social platforms worldwide. 

Your bio simply needs to describe your business nature and show your potential customers that they're in the right place. So, you'll need to employ some original Instagram bio ideas to make your brand stand out.

What makes a good Instagram bio?

The best bios on the Gram have something in common—they compel new visitors to stick around and click the follow button. These convincing Instagram bios certain elements like:

  • The personality of your brand—funny, serious, playful, or informative 

  • The uniqueness of your brand, products/services, or content 

  • Objectives of your business 

  • Your brand promise 

  • The industry is either local, national, or multinational 

  • A clear and compelling call to action

Still not sure where to start? Don't worry. In a few minutes, you'll come up with exciting Instagram bio ideas for your brand.

1. Funny Instagram bios

Sometimes humor plays a significant role in breaking the ice, but it won't work for every business. You can always play with humor in different ways that suit your business personality.


  • I would instead steal your dessert than your girlfriend. 

  • Humble, with just a hint of Kanye. 

  • Classy, Sassy with a touch of badassy.

Notice that neither of these funny bios directly states what the brand offers. 

2. Quotes as Instagram bios

live fully create happiness speak kindly decorUsing quotes in your bio can be a great way to create a feeling of connection. You can use a line from a song, poem, or anything really to express your idea, which will mean something to your potential followers.


  • You can be the lead in your own life (Kerry Washington).

  • When the whole world is silent, even one voice becomes potent (Malala Yousafzai).

  • The only impossible journey is the one you never begin (Tony Robbins).

3. Creative Instagram bios

You can get creative with tricks like puns and emojis if it makes sense for your brand identity. It's also one of the most effective ways to stand out from the crowd. 


  • My Instagram account is very a-peel-ing

  • I am spending my days in a well, so I can say they have been well spent

  • You can call me Febreeze because I am so fresh

  • Status update: currently hungry ðŸ”🍟🌭🌮🥗🍪

4. Clever Instagram bios

For a clever Instagram bio, you need to strike the right balance. Show your clever side, but don't be overly clever. You don't want to push away potential customers by being over the top. 


  • If "love is in the air," then why is the air so polluted?

  • I am cool, but global warming made me HOT.

  • I am real, and I hope some of my followers are too.

5. Instagram bios with emojis

Yellow Painted Eggs With Various Facial ExpressionsEmojis are a great way to break your Instagram bio up visually. They also offer an excellent substitute for bullet points. In just one character, emojis help convey a lot of information and highlight your brand's personality. 


  • Lover ❤, not a fighter ✌ spreading all over the world 🌎

  • Personal Trainer 💪 Meditator 🧘 Dancer 💃

  • Travelers ✈ Book lovers 📖 Obsessed with tacos 🌮

6. Professional Instagram bios

A great Instagram bio tells its potential followers precisely about the brand and its objectives.

People know, right from the onset, why they should follow you and what sorts of content to expect. You can also include a branded hashtag in your bio, which is an excellent way to build a community on Instagram.  


  • Official home of #(brand name) on Instagram 

  • We believe in helping people 

  • Putting customers first since 2010

7. Short Instagram bios

Nothing you write in your Instagram bio will improve your search results ranking, so you don't need to include keywords in your Instagram bio. Just sum up what you do and what your Instagram feed is all about in a few words.


  • Make the first move 

  • Everyone has a story to tell 

  • International award-winning journalism

Tips to make a convincing Instagram bio

closeup photo of turned on iPhone XNow that you have plenty of bio ideas, let's look at some tips to make your text stand out.

  • Use a tool to create a custom font for your bio. You can pick a few words to integrate strategically for visual appeal.

  • For a business profile, choose a category according to your industry. This appears under your brand name and can help people see at a glance what you do. You can also include another relevant keyword in your username, further accentuating the effect.

  • Add a contact button to your business profile. It allows people to get directions to your business directly from Instagram.

  • Add an effective call-to-action (CTA) (use A/B testing to decide). This encourages your followers to take action straight from your Instagram bio.

  • Adding your business address to your Instagram profile is another excellent way to free up space for more captivating bio information.

  • Include a clickable link in your Instagram business profile. You can change the link/URL as often as you like. It helps you to link your latest content or a particular campaign specifically for visitors coming from Instagram.

  • Including a branded hashtag in your Instagram bio works well when you plan to collect and promote user-generated content.

  • Use line breaks to make your information easy to read and digest because we are now used to scanning for bite-sized chunks of information. 

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