Does it seem like no matter how much you post on Instagram, you can’t get people to take action? They view your posts or check out your profile, but that’s it. Your engagement levels are getting so low that you’re worried you’re wasting your time on the social network.
Don’t throw in the towel just yet. You can boost your engagement levels by adding a call-to-action (CTA) to your posts and bio. CTAs tell followers what to do when they visit your account or see your posts on their feed. CTAs are simple to add and can boost your engagement levels through the roof.
Get some tips to use CTAs correctly. Then, track your analytics, so you can see how CTAs help your account.
Use Action Words
Using action words is a quick and easy way to make your CTAs compelling. These powerful words get right to the point and drive people to take action. Examples of action words to use in your Instagram CTAs include:
These words quickly explain what action people need to take. Lead with the action words and then include other languages to help people understand what to do. Some examples of this include:
Leave (emoji type) if you agree
Double tap if you love this
Share with your BFF
Leave a comment
Chat with me in the comments
Tag a friend who…
Follow (Instagram handle) for…
These are just some of the many ways you can use action words to drive engagement. Get creative, so your CTAs will stand out from the competition.
Instagram feeds are full of posts, so you want your CTAs to stand out. You can do just that by including emojis. While pointing emojis are popular in CTAs, you don’t have to stop there. Try different emojis to see which ones do the best job of grabbing your audience’s attention.
Create a Sense of Urgency
While you can’t do this with every CTA, create a sense of urgency when possible. The greater the sense of urgency, the easier it is to get people to take swift action.
Let’s say that you are offering a discount for 24 hours. You can use that in your CTA to get people to take action. In this case, the CTA could be, “Only 24 hours left to get the discount. Hurry! Order now and save.” Notice that this CTA is longer than one sentence or phrase. You can use several sentences for CTAs as long as you choose your words wisely and continue to push people toward taking action.
You can also use CTAs to ask questions. Pair a question with a traditional CTA to get the best results. For instance, you can ask people if they agree with your post. Then, add, “Comment below.” The question will grab people’s attention, and the CTA will compel them to take the next step and comment.
Include CTAs in Your Bio
While you’ll spend most of your time creating CTAs for your posts, you need to add them to your bio as well. Your bio is the only place where you can include a clickable link on Instagram. Be sure to add a link to a page that you want people to visit. Then, include a CTA to get people to click on the link to go to your website.
You can also add a CTA button to your profile. Right now, Instagram allows business profiles to add one CTA button. The available buttons are Book, Reserve, Get Tickets, and Order Food. Instagram might be adding more buttons in the future, so check back if there isn’t a button that represents your needs right now.
CTA Best Practices – What You Need to Know
Now that you know the basics of creating CTAs for your bio and posts, it’s time to look at some best practices. These best practices will help you maximize the results.
Test Your CTAs
Each audience is different, so you need to test your CTAs to find out what works the best for your followers. Try different types of CTAs and track the results. Then, you will know which CTAs have the biggest impact and which ones are a bust.
Don’t Overdo It
As with any marketing strategy, you need to find a balance so you don’t annoy your audience. Don’t add a CTA to every post. Instead, put CTAs on 25 to 50 percent of your posts. If you add a CTA to each photo you upload to your account, the language will lose its power. People won’t take notice because they’ll be used to seeing your CTAs. By spacing them out, people will take notice and feel more compelled to act.
Use Social Proof to Increase Engagement Levels
It can take some time to get traction when using CTAs. People tend to follow others on social media. That means they aren’t likely to act until they see others taking action. This can make it difficult if you’re just starting out on Instagram.
Fortunately, there’s an easy solution to this problem. Begin by creating CTAs that ask people to like your post. Then, you can buy Instagram likes. This will increase the number of likes on the posts quickly. Others will notice that people are responding to your CTAs, so they will do the same.
Eventually, you won’t have to buy Instagram likes to get results. Over time, people will associate your Instagram page with high engagement levels, so they won’t wait for others to take action. They will be willing to be the first to click, comment, or share something because they’ll feel confident that others will follow suit. That’s the power of social proof.
Start Adding CTAs to Your Instagram Strategy Today
You can start adding CTAs to your bio and posts today. Remember to test them to see which ones provide the best results. Then, stop using ones that don’t work and focus on the ones that do. Also, remember that buying Instagram likes can help you boost engagement levels for the long-run. That’s a smart strategy to incorporate when trying to gain traction on Instagram.