Instagram is a wonderful visual platform that has helped several people market their brands and products.
Do you desire more visibility and traffic as an Instagram brand owner, creator, influencer, or marketer? Do you want people to discover your Instagram page with more ease?
There's nothing as beautiful as getting the reach you desire on Instagram, attracting the right audience, and also getting the engagement you need to successfully market your page and content.
Why optimize your Instagram page for search engines?
Not only do you make more sales by applying some Search Engine Optimization (SEO) tactics to your Instagram strategy, it comes with several other benefits as well.
But do keep in mind that the social network makes it difficult to optimize your profile for search engines. Apart from the fact that a lot of individuals who use Instagram are not interested in promoting their profile beyond Instagram, Instagram also doesn't make optimization on search engines any easier.
So, how can you get your Instagram profile to pop up on Google search results? How can you get your pictures on Google Images? While Instagram blocks search engines from indexing your Instagram images, your profile can still be indexed.
Because of Instagram’s strict algorithm, it’s always difficult for you to get additional traffic to your Instagram account from search results. Driving traffic to your Instagram page via SEO is still possible; here's how.
How to optimize your Instagram account for search engines
One beautiful thing about SEO is the fact that it doesn't take much to learn, practice, and master it. All you need to know about Instagram optimization is right here:
Never set your account to private
If you want to optimize your Instagram page for SEO, this is one thing you must avoid at all costs. If you have an Instagram account, your page is automatically public, but there are ways you can set your account to “private.”
However, if you desire visibility on Instagram, especially if you want to be accessible to the general public, the last thing you want is to make your account private. You can double-check by going to your settings and making sure that your account is set to public.
Use your important keywords in your Instagram name
Everyone should know the importance of keywords when it comes to SEO. You cannot have great SEO without relevant keywords. How do you incorporate this strategy into your Instagram marketing? All you need to do is: include your vital keywords in your Instagram name and username.
When people search for you/your brand on the internet, what do you want to be projected in their minds? What does your brand represent? Know the answers to these questions and include the exact keyword you want people to recognize.
For instance, if you run a brand for toddlers, don’t forget to include the keyword “toddler” in your Instagram name. And feel free to come up with creative ways to include your keywords.
While doing this, you must avoid “keyword stuffing” as much as you can. If you already have a name that doesn't reflect your target keyword, you should edit your profile and update the name.
Let your bio be straight to the point
This is one thing that can never be overemphasized. The need for a specific and concise Instagram bio is something that cannot be stressed enough.
Make sure you leverage the life out of your bio, as it's a limited opportunity to sell yourself and your brand. A specific bio works hand-in-hand with SEO. What do I mean by this?
It means the best way to optimize your Instagram page for search engines is through your bio. Instagram gives you a maximum of 150 characters to talk about your brand; this means you must be intentional about what you put out there.
Make sure you use hashtags with the right keywords in your bio and ensure that these hashtags are very appropriate. A lot of users have benefitted greatly from the use of hashtags; it all depends on how you use them.
One reason you should use your Instagram bio wisely is that your bios are crawlable by search engines. This means that your bio can pop up on search results; as such, you must include what you want the public to see as well as the right keywords.
Ensure your bio includes what you do and who you are while maximizing the characters you have been given. You should also remember to include your website URL in the “website field.”
(This URL isn’t clickable, though. The only clickable link is the link you put in your bio.)
Do not forget to link to your Instagram posts
After posting a piece of content, you can always copy the link to share on other platforms. This is another step you should pay attention to. Not only does this help you drive more traffic to your Instagram page, but it also helps you gain more visibility.
So how do you get this link? Well, all you have to do is click the ellipses in the bottom right corner of your post. Then, you click on the ‘Copy link’ button from the list of options available.
You may decide to post any of your Instagram pictures on your website or blog, this is where your copied link comes in handy. Never forget to link to your Instagram posts every chance you get.
One other way to make your Instagram page SEO-friendly is through your captions. Make sure your captions explain what your posts represent, as well as your type of business or industry.
This is why you must ensure that you use the right combination of keywords and hashtags in your captions. You want people to find your page easily when they search for keywords related to your industry.
SEO for your IG page is just as important as SEO for your website. By following the instructions above, you will increase your visibility and engagement, making it easy for people to discover your page.