7 Instagram Strategies Creators and Brands Use to Drive Traffic to Websites
Published on 12th of September 2024Contents
Is Instagram just one piece of your digital marketing strategy? You want to engage users and build a following on the app with the ultimate goal of driving traffic to your website.
Because Instagram doesn’t allow a lot of live links, you might think that this is an impossible task. However, content creators and brands use various strategies to get people from Instagram to their websites. Check out some methods that have proven to work on the app.
1. Get More Out of Your Link in Your Bio
Content creators and brands can put links in their Instagram bios to drive traffic. However, you can use a tool to maximize the space to generate even more traffic. For instance, the Linkin.bio tool by Later is an excellent way to increase traffic to your website.
The free tool will generate a link for you to add to your Instagram bio. You can use the link to point to your website, a blog post, or anything else you want.
The tool allows you to tag posts in your feed with the URL. When you tag a post, the tool adds it to your Linkin.bio page. Then, when people go to our bio and click on the link, the tool directs them to the article, product, or page, and you can track the results. Since it’s a free tool, give it a try and watch your traffic increase.
2. Include a CTA in Your Bio
Adding a link to your bio is an important first step, but it’s also necessary to include a call-to-action (CTA). With that in mind, include a CTA above the link to get people to click.
Make sure you craft the CTA to explain what people can expect when clicking the link. For instance, you can tell them that clicking on the link will provide them with additional information about all of your posts, or the link contains videos that will help them learn more about your products.
Keep in mind that you can switch up the CTA based on your marketing goals. Thus, consider changing your CTAs and links so you can continue to reach more goals.
3. Use Action Buttons to Get Results
You might want to send people to a third-party app to complete the desired action. For instance, if you run a restaurant, you might want to send them to GrubHub or OpenTable to place an order or make reservations.
You can get the results you want by adding action buttons to your profile. Instagram is currently adding to the list of third-party partners it works with, but right now, you can add action buttons for:
- Acuity
- Atom Tickets
- Booksy
- ChowNow
- Eatstreet
- Eventbrite
- Fandango
- GrubHub
- MyTime
- OpenTable
- Reserve
- Restorando
- Resy
- SevenRooms
- StyleSeat
- Tock
- Yelp Reservations
Also, it’ll be rolling out action buttons for MINDBODY, Schedule, SetMore, Vagaro, and others soon. Thus, you will have new options for adding action buttons shortly.
4. Use CTAs in Your Posts
You need to include strategic CTAs in your feed posts to get people to click on the link in your bio. If you need help doing this, the brand Patagonia does an excellent job of getting people to take action. It provides compelling captions with CTAs urging people to click on the link in its bio. In many cases, it tells people they can learn more about the post by clicking on the link.
In one example, it created a video and gave a short snippet on Instagram. Then it told people to go to the link in the bio to watch the entire video.
You can learn some killer strategies by following the account. As you review the posts, you’ll notice it doesn’t direct people to the bio in every post, but it does so in most posts. Use the same strategy to get amazing results when it comes to driving traffic to your website or blog.
5. Add CTAs to Reels
Right now, Instagram is pushing Reels, meaning you can reach new users when posting them. While many brands and creators use Reels for engagement, you can take yours to the next level by including CTAs at the end of them. Reels are short, often leaving viewers wanting more. Thus, tell them to go to your website, YouTube channel, or another external site or app to learn more.
If you need help with this, visit the i_d Instagram page. The news and media brand excels in adding CTAs to Reels. You’ll notice that it includes links in some of its CTAs. Even though the links aren’t clickable, this strategy can help you drive traffic. You’ll discover that viewers often copy the link and visit the site as requested.
6. Keep Links Alive in Your Stories
Instagram Stories is one of the few places you can add live links on the app. First, add the swipe-up link sticker to your Stories, post them, and add them to your highlights. Then people can continue to access the links when reviewing your stories.
Out Magazine is a real leader when it comes to this strategy. You can click on its Story Highlights and then navigate to web pages. Thus, consider following the account so you can use this strategy to your benefit. You’ll be amazed that such a simple strategy can get massive results.
7. Buy Real Instagram Likes to Get More Views
You need to get people to view your posts before directing them to an external link. Because Instagram considers engagement when deciding which posts to show, you can increase your views and clicks by purchasing real Instagram likes. The more likes you get, the more reach your posts will receive, meaning you’ll be positioned to get lots of traffic.
Start Driving Traffic to Your Site or Blog Today
It’s important to note that it will take some time to drive traffic to your site. Thus, start adding these strategies into the mix to increase your traffic. Remember to buy Instagram likes as part of your overall strategy to get more traffic to your site. Then you should notice a spike in the coming weeks and months.