Instagram Highlights is a tool that you should take advantage of. This option is viewed by your followers on your profile page in your Stories Highlight section. The point of Stories Highlights is to, “group old stories together in a new section that sits below your Instagram bio,” according to Macro Rumors.
You can save your stories in assigned sections (you decide what they are and what to name them), but you have to keep the story on your Instagram Story for the full 24 hours before it’s saved in your highlights. The highlight or story remains unless you choose to remove it.
Macro Rumors also shares, “Instagram said that you can have as many highlights as you want, and any current highlight can be edited by tapping and holding its circle on your profile."
Instagram highlights is a great way to give people glimpes of who you are the second they visit your profile. People can view them with a simple click.
People have different highlight ideas, and if you’re unsure as to what to make your highlight, we’ve compiled that you can use.
30 Instagram highlight ideas
1. “My Family”
Be human! If you’re promoting your own personal brand, then save the moments you record of your family, the selfies, and fun memories.
Share the books that you’re reading that could help your readers, or simply the ones that you enjoy. Or if you’ve published a book yourself, save it as a highlight.
Promote your podcast and make sure people don’t miss it. Save your selfies with your guests, your clips, and screenshots of your new episodes.
4. “New Music”
If you’re a musician, save your music, the pictures of your lyrics, and the moments you record.
5. “Music I Like”
Your followers love getting sneak peeks into your process. Share with them the type of music that you listen to while you’re working. (For example, you can directly share music from Spotify to your Instagram stories that link them back to the song.)
6. “Email List”
Promote your email list. Make quick clips that tell people what they get when they sign up, the free things they’ll receive, and the types of exclusive content they’ll recieve every week (or depending on when you send emails.)
7. “My Art”
Share sneak peeks of your art, your entire work, your inspiration, and the process.
Again, look more human. Record the moments when you’re at the beach reading, at parties, masterminds, and anything else you do for fun.
Save the books that your reading, the podcasts you’re listenting to, the people you follow, and the resources you use so that others can do the things that got you to where you are.
10. “Happy Customers”
Social proof is important. If you run a business that offers physical products, you probably ask your customers to leave reviews with pictures. Whether they’re sipping coffee out of your mug or they hung up your posters, those are pictures you want to save for easy access in your stories.
Give easy access to your speaking gigs. Write down the dates, the where's, and the when's. Have links avaible (using the Swipe Up option) so that people can buy tickets right away.
12. “My Articles”
If the ‘Swipe Up’ option is available to you, all of the new blog posts that you’re sharing in your stories should be saved to your highlights. You’re making it easy for your followers to read your stuff rather than having them open up their Internet browser and have to look you up.
Whether you’re the interviewer or the interviewee, save them in the highlights so people can find links to where you’re giving great value for free. It’s a simple way for people to get to know you.
Same thing with speaking. Have all the information available–the dates and the locations, and a link to purchase a ticket. Or if you’re hosting a workshop online, save the picture with all the information and share a link where people can put in their emails.
15. Your Shop Categories
If you have a shop that has categories such as, blanket, pillows, and candles, you can create highlights with each of these options. In it, you'll share those specific products.
16. “Coming Soon”
Promote some of the new things that are coming to your shop, blog, or business and save them so that no one misses out. You want to build a hype and remind people of what’s coming.
17. “New Arrivals”
Save all the new things in your shop, blog, or business that you want people to see when they first get to your profile. It’ll urge people to visit and read or buy.
Here you save all of the random things you like and want others to see.
Save the things that made you happy that could make others happy, too.
20. Your Social Media
Share some screenshots of your tweets, stories from your snapchat, or Facebook posts, and then add links at the end for people to follow you there, too.
21. “My equipment”
If people love you, they want to do how you do what you do. This highlight example is from DRock, he records Gary Vaynerchuk as he does his thing, and in this highlight he has an article linked to a list of what he uses to record and edit. You can have pictures of each individual item if that’s what you prefer.
Save your favorite inspirational, funny, or badass quotes that will make others feel the way you felt when you read them.
Save what you’re working on, where you’re working, how you’re working, and who you’re working with. People love the insights.
Where are you this week? Save the stories where you recorded the clean beaches in Cancun, the eiffel tower in France, and Empire State Building in New York.
25. “Video Clips”
If you make YouTube videos, share the small snippets and save them for easy access. Remeber to share links.
People love behind-the-scenes (it’s why they used to be an option on DVD’s). Save the stories of you working at the beach, listening to Bach in your office, or snippets of your work. Show the team and how they get things done.