8 Instagram Best Practices to Grow Your Brand

Instagram best practices refer to inherent strategies and guidelines for businesses and content creators to follow. These guidelines help optimize their Instagram presence and allow them to create an online community around their brand.

If you’re trying to grow your own brand on Instagram, use the following practices for success:

1. Consistency

Firstly, you don’t want to be flaky with your Instagram content. If you commit to a niche and a content goal, you must create new content at least four times a week. Consistent content will help you maintain your brand’s visibility on Instagram and encourage engagement from your audience.

The flip side, however, is taking care not to overdo it. You want your followers to be excited for your next post, not groan or sigh when they scroll past your seventh post of the day. Create a content schedule that works for you and your followers and stick to it.

2. Trends

Staying abreast of current Instagram trends will allow you to align your content with popular topics. Use relevant and fun trends in your stories and reels. Don’t forget to add trending hashtags to your posts to increase the chances of them going viral. Combining trends and hashtags will help you build awareness, which will help you grow your brand.

3. Valuable Content

Growing your brand relies on how valuable your content is. Creating extraordinary content that your audience can’t wait to see depends on you knowing your followers well and using best content practices.

Any content you post on Instagram must reflect your brand’s values, personality, and best products or services. This means that your content must be recognizable throughout all your marketing campaigns.

Valuable content also includes high-quality visuals and captions that motivate your followers to take action. Write captions that are informative but conversational.

Use Instagram Stories to let your audience in on what happens behind the scenes and allow them to ask questions about your production process. Doing this adds to your valuable Instagram content strategy.

4. Fun Content

Make some time to have fun with your content. Creatively feature your products by experimenting with backgrounds, angles, settings, and lighting. Make the most of the popularity of reels on Instagram by creating videos that entertain and educate.

Trends and challenges also form part of fun Instagram content, and you can combine these with giveaways or contests. You can even collaborate with other brands to up the fun factor. And, while collaborating with other brands, you can co-create content to boost both Instagram presences.

Another way to inject some humor into your Instagram content is by creating and sharing relatable memes. Just remember to align the humor with your brand’s values and identity. Fun content also includes interactive posts like polls, quizzes, and funny personal stories.

You can even repost and share funny content from other brands in your niche. Doing this will help you diversify your content even more, build relationships within your industry, and boost your brand.

5. Organic Traffic

The best content is not only funny but compelling enough to drive organic traffic to your website. The first step to achieving this goal is to optimize your Instagram bio and add a clickable link to your site. This should be the primary place for users to visit if they want to access your website.

When you create an Instagram story, include a swipe-up link if you have the feature enabled on your account. This also provides a direct link to your site.

Furthermore, you can use Instagram ads and sponsored posts to drive targeted traffic or tag your products using the Instagram shopping feature. When your followers click on your products, they should be redirected to an e-commerce page on your website.

6. SEO Practices

Content creators and brands often forget about SEO. However, it is one of the most important Instagram best practices for growing a brand presence.

SEO keywords should form part of your bio, your Instagram content, and the content your followers click through to. Conduct keyword research to find the most relevant keywords for your industry. Do the same for your hashtags, as they double as keywords on Instagram.

Another way to incorporate SEO into your Instagram strategy is to add location tags in your posts. This will enhance your brand’s visibility, especially for a local audience. You can also use location-based SEO strategies to target specific areas.

Don’t forget about your post captions. Optimize them for SEO by including keywords. This will allow Instagram’s search algorithm to understand the context of your content and make it easier for users to find.

7. Promote Brand Voice

To grow your brand on Instagram, you must have an identifiable brand voice. Consider this when establishing your brand identity and the message you want to convey. When determining your brand voice, choose a tone and style that connects with your brand identity. This can be either humorous, informative, or formal.

When you’ve decided on your brand voice, use it consistently in all your content. It is the best way to build familiarity with your followers and grow your brand on Instagram.

8. Find Ongoing Inspiration

Find ways to stay inspired when creating content according to best practices. You can do this by following like-minded content creators on Instagram. Or you can read Instagram’s blog for insights on new content ideas. Along with new ideas, you must keep your brand aesthetic consistent to make your content highly recognizable.

You can also ask your audience what they want to see on your feed. Sometimes, you can find the best ideas from those who follow you on Instagram. Lastly, you can recreate classic content with a unique twist to keep your audience engaged.

Start Building Your Brand On Instagram

Mastering best practices on Instagram is vital for taking your brand to new heights on social media. It is also essential for connecting with your audience in meaningful ways.

There is a lot of competition on Instagram, and the platform will only get more convoluted in the future. If you embrace the flow of change and stay true to your unique voice, your brand will flourish on Instagram.