10 Ways to Promote Your Jewelry Business on Instagram

The jewelry industry in the US saw a $60 billion boom in the last couple of years and will only grow even more in the years to come. If you have your own jewelry business, you’ll be glad to know that the global jewelry market is likely to reach around $307 billion by 2026.

Gen Z and Millennials are responsible for more than half of diamond jewelry sales in the US alone, and more than 90% of younger shoppers prefer online shopping.

What does this mean for your brand? You should get on Instagram like yesterday. If you already have an Instagram presence, you should target users who buy after viewing products on the platform. You can achieve this by setting up an engaging business page that drives sales on Instagram.

So, if you’re interested in getting your share of the billions, follow these next steps to get people excited about your jewelry and click through to buy it.

1. Switch to An Instagram Business Account

If you haven’t already done it, switch your personal Instagram account to a business one. This will unlock several built-in Instagram features to help you sell your jewelry on the platform.

You can include links to your website and critical contact information in your bio. Instagram also allows a ‘call to action’ button that you can connect to your products on the platform. You can even set up an Instagram shop.

2. Find a Unique Look and Stick to It

You must create an instantly recognizable brand to successfully promote your jewelry business. If you decide on a logo and a color palette, you must use it consistently across your Instagram feed and other social media profiles.

You also need to highlight the type of jewelry you’re selling. Do you design your own pieces? Or is your brand part of a luxury franchise?

Establish whether you want your pieces to shine against a neutral background or as part of a model’s outfit. If you specialize in wedding jewelry, you’ll want to create a whimsical, romantic look to frame your product content.

3. Post High-Quality Content

Your photographs, videos, reels, and carousels should be of such a high quality that users can guess the grade of your pieces through their phone screen. This is especially true for your latest jewelry collection.

Launching a new range is exciting, so transfer that excitement to your audience. Invest in a professional photographer who can translate your vision through their photographs. If you have a knack for photography, you might be able to achieve high-quality images with an advanced smartphone.

4. Make Some Magic with Customer Reviews and User-Generated Content

Sometimes, happy customers are all the promotion your brand needs. If you have an influx of user-generated content with brides and grooms thrilled with their jewelry, you want to highlight this on your Instagram feed.

If you receive a lot of positive reviews about your pieces, upload them to your website and post one or two to your profile every week. Set a dedicated review day so potential customers can see what others say about your jewelry.

5. Get an Influencer to Promote Your Best Pieces

You probably have several jewelry pieces that sell exceptionally well or that you’re very proud of. Showcase these to your Instagram audience with the help of a trusted influencer. The power of influencer marketing is undeniable, and it will only intensify in the coming years.

Influencer content, including recommendations, helps convince buyers which brands to buy from. This is why you should never ignore influencers who want to partner with your brand on Instagram. It is the single best way to keep your jewelry brand top of mind with the right audiences.

6. Create Compelling Descriptions for Each Piece of Jewelry

Whether you sell rings, necklaces, earrings, or a mix of all types of jewelry, you need to imagine a backstory for each.

In the best-case scenario, each of these pieces has a real-life story, but if they don’t, you can use a bit of imagination to craft engaging narratives for them. You can do this by highlighting their significance (birthstones etc.) and emphasizing their unique features and materials.

When you spark curiosity in your audience, they will search for more information about your jewelry pieces. So, include excellent captions for each piece, and indicate to your followers that they can click through to your product page for the rest of the story.

7. Include Hashtags in Your Posts

Instagram allows up to 30 hashtags per post. You don’t have to add that many to each product you’re promoting, but you should have at least three hashtags for each post. Research and use popular and relevant hashtags to complement your content. You can also create branded hashtags for your jewelry collections to make them more discoverable.

8. Instagram Stories and Reels are Perfect for Jewelry Content

Both long-form and short-form content are great for jewelry promotion. You can use reels, which are highly popular on Instagram, to create interactive short-form content. And you can create Instagram Stories about events featuring your jewelry.

You can also implement these features to give your followers sneak peeks of upcoming collections, product demonstrations, or even mini-tutorials.

9. Use Contests and Giveaways to Showcase Your Jewelry

Organize different contests and giveaways to increase exposure around your brand. This strategy also helps increase engagement in each post and will attract new followers.

You can ask participants to share the contests or giveaway information with their Instagram friends and to like and comment on your posts. You can also include some of your jewelry pieces as prizes, an excellent way to get better reviews.

10. Use Instagram Ads

If you get the above steps right, you probably won’t need to run ads on Instagram. But they can’t hurt either. Use Instagram’s advertising options to target your ideal demographics and locations. This will help you reach potential customers likely to be interested in your jewelry.

Instagram Is One of The Most Powerful Platforms for Jewelry Brands

By using these strategies and incorporating Instagram’s built-in features, you can promote your jewelry business to success in the coming years and soar above your competitors.