4 Ways To Build A Strong Personal Brand On Instagram

Instagram is one of the best social media apps for personal branding. Instagram can help you create and promote a brand that focuses on your personality and personal skills. The app also gives you a platform to show off your values.

With over 2 billion monthly active users and 500 million daily active users, you can build a memorable personal brand on Instagram. The following tips and strategies will show you exactly how to get started and maintain your personal branding on this hugely popular social media app.

What Is Personal Branding?

Personal branding relates to how you want your social media audience to see you. It has nothing to do with your reputation. Reputation aligns with first impressions, and most of the time, there is not much you can do to change people’s perception of you.

Personal branding is about getting people to see you for what you are. You can define your personal brand by aligning your online decisions and activities to influence your followers’ view of you.

Building Your Personal Brand on Instagram

Before working on your personal branding campaign, establish what you bring to the social media table. This means deciding on your unique value proposition (UVP). Your UVP will differentiate you from others trying to do the same on Instagram.

Highlighting your UVP doesn’t mean bragging about your career or years of experience. You need to talk about problems that many of your followers struggle with and show them how you can solve them. You must be able to help your followers overcome challenges by offering a unique insight based on personal experiences.

A positive personal brand relies on a relevant skill set. You want to show off your skills, but you also want those skills to help solve your audience's problems. Highlighting your technical and soft skills will make a lasting impression on your audience.

You also have to define the audience you want to reach. Do you want to speak to clients or employers? Do you want to talk to fellow personal branders or social media pioneers? Depending on the audience you select, how will your skills and expertise help them?

When you answer these questions definitively, you can accurately predict the outcome of a collaboration between your personal brand and your audience. Doing this will also help you craft your content into an elevator pitch to get your personal branding campaign going.

1. Make Your Personal Brand As Personal As Possible

A personal brand should be as recognizable as any other business brand. If your passion is meditation, use color palettes that inspire and pop on Instagram. But the colors shouldn’t lose the essence of your brand.

Ideally, you want these colors to come from your everyday surroundings. It could be the color of the walls in your fitness studio or the shade of pink you wear when feeling energized.

All the colors you use in your personal branding must emanate from a personal place. It has to mean something in the bigger picture. When people ask you about the colors and shapes you’ve chosen for your marketing campaigns, you should be able to connect a story to each of them.

This will ensure greater brand visibility and your audience will connect with you on a deeper level. Just like you, they also connect colors with memories and emotions. You can bond over this while your followers get to know your brand.

2. Use Visuals That Align With Your Personal Brand

Many people trying to establish their personal brand on Instagram make the same mistakes. These include using visuals they think will appeal to their audience. You should only use pictures and videos that hold special meaning to you.

For instance, if you are an artist, you shouldn’t post images of paintings and sculptures you don’t connect with on a personal level. You should only share images that stir your artistic soul. This ties in with being authentic on social media. Modern Instagram users can tell from a mile away when someone is not being genuine.

If you want your personal brand to leave an unshakeable impact on Instagram, you must bare your soul and personality. After all, that is what personal branding is all about. You are telling the Instagram world who and what you are.

3. Tie In Your Profile With Your Personal Branding

The images and colors you use in your content should reflect in your Instagram profile. Uniformity in color and visual style is one of the best ways to build personal brand recognition on Instagram.

It is also essential to choose the right profile picture. Most personal brands go with logos. While this is not a problem, you could also go with a picture of yourself doing what you love. So, if you’re an artist, choose a photo of yourself painting the ocean while standing on the beach.

If you’re a motivational speaker, choose an image of yourself giving a talk in a crowded auditorium. Whatever image you choose, ensure it is of high quality and conveys the right message.

4. Create the Right Personal Branding Content

Ideally, you want to alternate informal posts with more professional content. For example, if you love painting nature scenes, you can share several images of yourself in action.

But you should also share content that gives your audience tips on how they can paint the perfect scene. Give them valuable information about the paint they should use or the best-textured canvases.

Doing this will help you shine a light on your skills and show your audience that you want to help them sharpen theirs. It is a great way to build a connection with your followers.

Be Consistent With Your Personal Branding Efforts

You probably won’t see massive results overnight, but consistency and patience will soon have you engaging with the right audience while you deliver quality content.

There are a lot of personal brands out there, but if you keep adding your personality and unique voice to yours, your ideal audience will take notice and reward you with their loyalty.