How To Use Instagram To Inspire Others

So, you sit in front of your computer daily, posting creative graphics and adding to your Instagram marketing campaign. You’re getting the likes and comments you wanted, and your products are flying off the shelves (or from your Instagram shop). But when last did you truly inspire your audience?

Sure, you have their attention, and they can’t wait to see what you do next. But are you motivating them to follow your example? Are you showing them that they can reach for the stars?

If your efforts have been lacking in that department, the following tips will help you get back on track.

Be Authentic – It’s That Simple

Famous wrestler Bray Wyatt once said, “I am the color red in a world of black and white.” You can take this incredible quote and adapt it for Instagram. In a platform obsessed with perfection and overly-polished and filtered images, dare to be different.

For instance, you could be a breath of fresh air on a platform where everyone wants to look and sound the same. You could show the world your face when everyone else hides theirs.

The way to inspire someone to show their creativity (and vulnerability) to their audience is to lead the way. When you show your audience your imperfections, they can relate to you.

Teaching them to be open about their challenges and seek help when everything becomes too much will make them stronger and allow them to pass on the lesson to others.

After all, life is not perfect, and it never will be. It’s messy and unpredictable. When you share this part of your life, people will see themselves reflected in your experience. This will make any message you share that much more impactful.

Take your audience behind the scenes as you work on that all-too-common work or life problem. Show them the moments that doubt takes over. Post about your failures and setbacks. But don’t forget to mention your successes too. There should always be light at the end of any tunnel, even when the road to success is uneven and littered with challenges.

Own Your Niche

Do not follow the crowd when it comes to choosing an Instagram niche. Yes, travel, beauty, and fitness are popular categories. But if you’re not passionate about these niches, your content will fall flat and fail to inspire anyone.

If you follow your passion, your chosen niches will ignite enthusiasm. It will also motivate you to share your knowledge and expertise, thus inspiring your followers to do the same.

Can you share a unique perspective on a specific topic? Do you have skills that can add value to the lives of others? Share the story on your Instagram profile.

When creating content that connects you to your audience, you position yourself as a thought leader. Plus, you get to build a like-minded community around your passion, whether a hobby or a lifelong career.

Other benefits of owning your niche are unbreakable brand identity, opportunities for collaboration, and an overall more fulfilling Instagram experience.

Invest Time In Storytelling

If you have a knack for storytelling, you can write a book or craft stories on Instagram that inspire a global audience. You can use the different Instagram features to connect different parts of the story or to run an inspiring narrative.

For example, you can use captions to share funny or thought-provoking anecdotes. Some content creators have taken to sharing personal stories with their followers, with a message tagged on at the end.

You can use the Instagram Stories feature to share a particular struggle or challenge and either end with the solution or add a question sticker to ask your audience how they would deal with such a situation. Doing this allows your followers to become part of a more important conversation and will motivate them to find their own answers.

Moreover, you can mix up the content format to appeal to wider audiences. For instance, you could relay a powerful message using reels or create longer stories using a carousel.

Again, focus on authenticity. Don’t try and make things sound and look hunky-dory when they’re not. And don’t try to imitate the work of others. Just be yourself at all times.

Be The Change You Want To See In the World

Being a force for good doesn’t only happen in the ‘real world.’ You can be a true force on Instagram. You can do this by shining a very bright light on critical social issues, especially those that personally affect you and your community. Share statistics and personal stories and create CTAs that engage your audience.

You can also highlight environmental issues. The planet is going through all the challenges with climate change and deforestation, and it is essential to show the impact this has on humans and animals worldwide. Do this by creating compelling visuals and informative captions.

Furthermore, you could also create an Instagram platform that gives a voice to marginalized communities. Allow people to share their stories and experiences. Partner with them and with social organizations to help promote awareness and build initiatives.

Doing this type of work is another way to inspire your followers to help initiate change where needed most.

Continue to Uplift Others

Uplifting others on Instagram is the ripple effect of inspiration. When you become inspired to empower and uplift others, they will start doing the same for their followers.

Everyone needs to start celebrating successes and achievements on Instagram. It doesn’t matter how big or small they are. Give shoutouts and highlight the triumphs of others. This will help create a global community of support.

By embracing Instagram strategies like this, you and your audience will benefit. The difference you make using your Instagram platform will ignite a fire under others to start making a difference too.

This process is a perfect example of actions speaking louder than words, and you can use Instagram to embody this concept. Show everyone that challenges can be overcome, and goals can be achieved, and it all will have a highly positive impact on a global scale.