Tips for Growing Your Business Page and Going Viral

If, like many, you’re sick of having mediocre traffic on your business's blog, website, or social media page, you must be looking for tips to grow your audience—expert advice on reaching more people in need of your offering.

You want to go viral. Your grievance is valid. There's nothing to gain when your landing page turnout is poor.

And in this article, you'll learn simple and easy-to-follow hacks to drive useful traffic to any brand’s landing page. The solution lies in the way you go about content creation.

You don't need any sophisticated apps or devices to get the job done. So, without any further ado, let's check these tips out:

1. Use paid ads

You should indeed be worried if your business page can't reach many people.

Mostly, you're in a small part of a city and you're expecting the whole of the country to vibrate at the mention of your brand name.

How is that even possible? Well, two words: paid ads.

These inorganic campaigns can walk the distance you're not capable of. And no, it's not a scam.

Some people believe ads are ripping you off. But we strongly believe that not to be true.

The reason for this lack of faith is poor implementation. Even if you shove your business page down the throat of everyone in the world, poor content just won't go viral.

Take Facebook and Instagram Ads, for example.

When you visit the ads management page, what you need to do is clear and transparent. The interface shows you how many people you can reach for how long and for how much money.

Execute everything wisely.

2. Create quality content

You need to create content people will resonate with. Once you make a habit of creating relatable content, your investment in ads won't go to the sewers. Rather, you'll be driving visitors to your business exponentially.

One of the ways to showcase quality content is to always craft visuals for a specific audience—a set of people that would patronize your product, service, or brand.

You shouldn't release content just for the sake of creating some. Instead, put out content on your business page with clear intent.

That way, you’ll constantly have something meaningful for your viewers. Meaningful content provides value and has a long-lasting effect on making your brand stick to people's minds.

• Make your content concise

  Your posts should always be straight to the point.

  Now, some people mistake the word concise for being short. Not exactly.

  Straight to the point is a better way to put it. For example, a 2000-word article can be concise if it's fully packed with valuable content and is free of fluff.

  So when you create content, whether it's a piece of writing, a video, or an infographic, make it brief and interesting. Let it be something that easily catches your readers' attention and doesn't let go.

  Especially for social media, you can only go viral by targeting the right audience with concise content - be it images or videos.

• Use interactive content

  Since we seem to have short attention spans these days, try leveraging interaction. Eliciting interactive words and visuals may be the best bet to keep your audience around your post for long.

  For instance, you can encourage viewers to say a few words about what they think. These few words could aggravate a longer conversation.

  These interactions also give a hint as to how engaging your content is. If you create something that people can relate to, they'll have more to say about it.

  On some social media platforms, you can even create a poll. Polls are useful for user interactions in a unique way. And thankfully, people love to air their opinions in any way possible.

  You also get useful feedback to impact your business through these polls. Come to think of it, the poll results could even spark a whole new conversation, product, service, or brand.

• Produce the right product, engage the right tactics

  This is somewhat similar to creating engaging and quality content. If your business page doesn't interest anyone or isn't useful for anyone, you'll be wasting time, money, and effort.

  You need to research your target customers and get to know what troubles or inspires them. Get to know what platforms they’re using the most so you can pitch your content there.

3. Know your audience

Rightly engaging people calls for surveying potential customers to know what they need the most. You can never go wrong, especially when a series of surveys point toward the same idea or suggest the same tweaks to your service.

From there, you can start to model your product and even create prototypes for people to see. The idea of a product that speaks to the need of your consumers alone is good publicity.

Again, if you want to market your products successfully and attract healthy traffic to your business page, you need to ensure that you're doing it on the right platform.

For instance, you can't promote hippy stuff on LinkedIn. Rather you should use a less professional platform like TikTok or Instagram.

If your products target professionals, Linkedin and Twitter are excellent spots. You'll be able to connect with millions of like-minds all over the world.

• Tap into your audience’s emotions

  What triggers your customers' emotions? You need to figure out their problems concerning products in the market and use that piece of knowledge in your content.

  Your post should always solve at least one problem. If you do so, you'll be able to engage and persuade your customers. You can make your service better and get your page to go viral.

• Tell a relative story

  Another way to get your content soaring is to tell stories that touch the heart. Such posts will have customers craving even more relatable content from your brand page.

4. Leverage on partnerships

If you think you can go viral alone, you might be making a mistake.

Of course, you can. But one of the most reliable ways to get popular online is to leverage the reputation of successful creators. Bloggers do it; vloggers do it too. And as a business owner, manager, or marketer, it will also work for you.

So, get your content posted on popular blogs and social media pages. Find popular names that don't mind featuring your content in their spaces. You can even engage lesser-known influencers to do it for you.

Key takeaways

You must remember one thing. Without quality content on your page, many of these strategies won't work.

You need to produce your pieces based on a specific audience that would relate to your product. Hook them with engaging stuff, tell stories they can easily relate to, and every other tactic will fall into perfect place.

Also, your product isn’t for everyone, so accept that the whole world won’t talk about it. Find your potential buyers and strategize wisely.

If you inspire those who your products concern the most, your page is sure to go viral with consistent quality and quantity.