Why Use Instagram as a Marketing Tool

September 09, 2022

Instagram is popularly known as the image equivalent to a more text-oriented social network such as Facebook and Twitter.

It's undeniably one of the most important social networks in the world and it's safe to admit that any marketer or business owner that isn't on, is lacking and missing out on something big.

Instagram allows users, including businesses, the chance to showcase what they are all about via a visual story.

Over time, Instagram has proven itself as a social network that enables businesses to engage customers and attract new ones. Since Instagram was acquired by Facebook in 2012, it has skyrocketed massively.

For the modern generation, Instagram is the perfect social channel as it is mobile and user-friendly, easy to navigate, and allows users to grow their followers.

While there are advertisements and sponsorship opportunities, getting started on Instagram is totally free and businesses can grow their following without spending a dime.
 

Instagram marketing stats

Before going, let's state some facts as to why Instagram is perfect as a marketing tool for your brand.

  • Instagram has over one billion visitors monthly and an active 500 million users daily 
     

  • Behind Facebook, it is the second most accessed social channel in the world
     

  • At least, 90% of Instagram users follow one business account and about 83% of those users have claimed that Instagram has helped them discover new products and services
     

  • There are at least 25 million Instagram business accounts on the social network
     

  • Over $7 billion was spent on Insta advertising last year

It's indeed clear that people are investing in this social channel. With all these in mind, let's go on to why you should use Instagram as a tool to market your products and services.

Use Instagram as a marketing tool because of… 

1. Instagram users growing every day

As stated above, Instagram has billions of monthly users, with these numbers increasing every year.

And with that many presences, there's no limit to what a business owner can achieve or reach on Instagram with the right strategy.
 

2. Increased brand awareness and sales

The majority of users on Instagram have laid claim that they've been influenced by a brand to make a purchase. Instagram is one of the best places to sell your products and services.

Chances are if they are following you, they're highly likely to patronize your brand or refer you to a friend in need of your products or services.

And with a business account, it's easier for potential customers to reach you because it's been designed to include contact information such as your phone number, email address, and physical address.
 

3. Visual content creation

person taking picture of vegetablesAs opposed to other text-based social channels, Instagram emphasizes more on photos. A visual feed can help you reflect the uniqueness of your brand and differentiate you from other businesses.

Studies have shown that photos are the most engaging content on the Internet, with visual posts generating more engagements than text-only posts.

So, the photos or videos you post on your page need to stop them long in their tracks to engage with your posts, read your caption, like, comment, share and even click on the link to your website, if you're running an advertising campaign.
 

4. Greater visibility due to the strategic use of hashtags

Woman Surrounded by Neon LightsHashtags make it easier for customers and other businesses looking to collaborate with you, to find you. Make a habit of using relevant hashtags that are more inclined to reach your target audience.

Note that using irrelevant, banned, or even overused hashtags can be damaging to your account.
 

5. Sponsorship posts and advertising campaigns that can expand your reach

On Instagram, sponsored posts come across as organic and relevant to reaching a larger audience. With over 500 million daily users on the platform, Instagram offers businesses a huge potential audience.

So if you're willing to invest a little time and set aside a budget to help you reach a larger audience, Instagram-sponsored ads and advertising campaigns can be of great help to you.
 

6. The great opportunity to engage with your audience

Delighted young female influencer in casual clothes smiling and demonstrating fresh berries while decorating appetizing cake during recording vlog on smartphone in kitchenInstagram offers a great opportunity to engage with your followers in real-time. To achieve this, you can follow people talking about your products/services or brand and comment on their posts.

Make Live videos where you communicate with your followers and encourage them to introduce other people to your brands and products.

Real engagements on your posts eventually translate to real sales and loyal customers. Running a contest or giveaway on your Instagram is a great way to garner engagement on your posts.
 

7. The chance to keep an eye on your competitors

There are always competitors to every business and Instagram has a lot of businesses on the platform that is in the same niche as yours.

So you can use the platform to keep yourself informed on their activities:

  • What are they up to?

  • How do they engage with their audience?

  • How often do they post?

  • When do they post?

  • What content do they post?

By getting the answers to this question, you will be able to discover some best practices in your niche and come up with a strategy that works for you.
 

8. The useful user feedback and insights you can collect

person using Android smartphoneEvery brand or business thrives on feedback as this leads to growth on their part. Even without an account on Instagram, your customers that patronize you are likely going to go on the platform and talk about your brand, products, or services.

You can't ignore this feedback as it is essential to understand how your customers perceive your brand and adapt to your market.

Instagram is a hub of those feedback and useful insights that will aid growth in your brand as a marketer.
 

Key takeaways

Instagram isn't just for personal use anymore, it is now a global forum that allows brands to showcase their products, create wonderfully marketable content, and inspire their followers to patronize and refer them to their families and friends.

 

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