It's popular knowledge that Instagram is great for both small businesses and big brands. Their various features, which are starting to mirror that of the Facebook marketplace, make doing business incredibly easy for everyone.
You could be scrolling through your Instagram feed and see a really cute jacket you love, tap the picture, and buy it straight from the app. It’s that easy! These innovations have all but changed the way we do business, making life much simpler and easier.
As one of the most used social media apps around today, you’re missing out if you’re not using Instagram to market your business. (Or you're not doing it productively.) It’s a low-cost method of not just marketing but also branding, advertising, and sales.
And as a social media marketer, sales and user engagement are practically gold. This is where Instagram Ads come in.
Instagram Ads are a great way to promote your business and increase your reach, allowing you to tell your story through photos and videos.
Still not sold on Ads? Here are a few reasons why it's important for your business:
Ads increase brand awareness
One of the major benefits of Instagram Ads is the ability to increase brand awareness. Significantly.
With up to a billion users on the app, you have a wide range of prospective customers to market to, most of who don’t even know you exist yet.
The more people see your brand, the more conversant they become with it. Which in turn builds trust and credibility between you and potential customers. This is awesome for brand credibility as 70% of users will only purchase goods from a brand they know and feel they can trust, as opposed to a random stranger.
The more frequent your ads pop up, the more curious potential customers get and that brings them closer to that first sale.
Ads = affordable marketing
When it comes to cost, Instagram Ads are one of the most affordable options in the social media space. Plus, you can easily create an ad based on your budget. You don’t need to break the bank and squander that whole marketing budget all at once. What you need to do is choose a daily budget, and you can still be able to reach a wide audience.
The major reason Instagram Ads are so affordable is their pay-per-click model. This model means that you only pay each time a user clicks on your ad and goes to your page, website, or store. No clicks mean no pay.
This is great because even though not everyone will click your ads, they still see them, and the image is seared into their minds. Remember: the more they see it, the more conversant they become with it. So it’s a win-win.
Ads support customer targeting
It can be incredibly hard to market one product to a great number of people. There are very few products in the world with a customer base that reaches a wide demographic. If your product isn't one of these, you will benefit from targeted marketing—something Instagram is best at.
Using Ads, you can specify the demographic to which you want to target your campaigns. You can choose from age, location, interests, gender, and so many more. The idea is to tailor your ad to the demographic that is most likely to purchase your product or service.
For instance, an ad on men’s shaving cream will be targeted at men, above the age of 14/15, in proximity to your store location—among many more details depending on your brand's choice. This is a great way to get what you want out of your ads.
These targeted ads work because of the amount of data Facebook and Instagram constantly collect from their users. Each like and post is recorded and used to configure the next post to show.
Use this to your advantage.
They say a picture is worth a thousand words, but a video can say a million more. Using videos for your Instagram Ads is a great way to showcase the storytelling skills of your brand.
Create ads that last up to 60 seconds and push them out to your audience. People generally have a short attention span so aim to create a short ad that goes straight to the point and passes your message across.
The thing is, most people would rather watch an explanatory video than read a wall of text.
Another great benefit of using Instagram Ads is that your videos have a higher chance to go completely viral. Seeing as it's connected to your Instagram page, profile views are bound to skyrocket astronomically!
These ads are another great route to take when promoting your business on Instagram. The carousel feature allows you to add multiple pictures and videos in one single post.
This allows you to add loads of information in one ad. Users can easily swipe up to gain access to your website, making it the best ad for conversions.
Insta Ads deliver the best analytics for your business. You can track how your ads are doing mid-campaign. Take a look at the insights and reach of your ad and see how many people have clicked the link to your business page and are actively making purchases.
It shows you sales, leads, and the amount you've spent on your ads so far. Once you take a look at your analytics, you can adjust to get better results over time as long as you keep using paid ads.
Above and beyond
These are just some of the few reasons why Instagram Ads is best for your business. As an IG brand, marketer, creator, or influencer, you absolutely must factor in Instagram Ads into your social media marketing strategy.
Carry out a few sample ads to figure out the best configuration and the right demographic for you. Once you know what works best, the sky is the limit.