How to Set Instagram Goals for Your Brand

What is your ultimate goal for your brand on Instagram? Do you want to draw attention to your products? Do you want to attract potential business partners? Or do you want people to enjoy your art or music?

To succeed on this platform, you have to refine these goals.

For example, do you want interested users to buy your products directly from Instagram or your website? What type of business partners do you want to collaborate with? What type of Instagram audience does your art and music appeal to?

Setting Instagram goals for your brand will enable you to measure your strategy’s eventual success. And it all starts with knowing what you want to achieve and how long it will take.

Define Your Brand Identity

Defining your brand’s identity brings more questions.

What does your brand represent? What does your business offer that your competition doesn’t? What is your target audience, and what do you want them to do with your content, products, and services?

As you answer these questions, you will begin to see the big picture. When the picture articulates the goal you want to reach, it becomes much easier to align this goal with your marketing strategy.

Increase Your Follower Count (With the Right People)

Every brand wants to show off its massive following on Instagram. But it can’t be all about the numbers.

Instead, one of your main Instagram goals should be to attract the right followers – people with a genuine interest in your brand and your products.

To boost the number of your followers organically, you must interact with your target audience. This may inspire your OG followers to spread the word about your brand, attracting new followers.

Also, you can use hashtags and cross-promotion to expand your reach even further.

Set Specific and Measurable Goals

Avoid setting vague goals that you may or may not reach.

Follow the SMART (Specific, Measurable, Achievable, Relevant, Time-bound) principle when setting your Instagram goals so that you can track your progress and adjust your strategies where needed.

For example, don’t just aim for more followers. Specify a number and a timeline for that goal: “I want to increase my follower count on Instagram by 15% in the next three months.”

Having a clear aim for the next three months means you can work on your content strategy and product offering to achieve the goal.

Up Your Content Game

Whether you prefer reels or photographs, captions or walls of text, you should keep in mind that Instagram is a visual platform first and foremost.

This means your content should serve to highlight your visuals. Instagram offers several features to help with this, including video formats, Instagram Stories, and carousels.

In particular, Instagram Stories is a feature you should use to the fullest. Stories help evoke emotion and can leave a lasting impression on an Instagram audience.

Use the available stickers, GIFS, and polls to make your stories more engaging. If you have over 10,000 followers, you can also use the Swipe Up feature to direct traffic to your landing or product pages.

Creating scroll-stopping content is another important goal to include in your marketing strategy.

Many Instagram users continue to scroll down if something doesn’t catch their eye or their attention. It’s your job to make sure that your content is worth a second look.

Boost Engagement and Interactions

Another goal to include in your Instagram strategy is to engage with your followers.

Yes, you may be busy, and there are just not enough hours in the day, but if you don’t respond to your followers on Instagram, they will move on to the next brand.

Even if you get to it late at night, ensure you respond to all comments and queries within 24 hours, ideally sooner.

If you don’t have enough time, consider hiring an assistant to keep engagement high on your Instagram profile.

If all else fails, you could employ the help of a chatbot, but you should do this only if you have a human employee to take over where the bot lacks.

You can also use your downtime to plan a quick contest, poll, or quiz to keep your audience engaged.

Most content can be scheduled in advance, which will also help you stay engaged with your Instagram audience.

Find Influencers

Nearly every big brand partners with influencers these days. The main reason influencers have such a huge impact on social media is that they help brands reach their goals.

For example, if your goal is to increase your Instagram following by 15%, an influencer may be the best way to achieve this.

Their loyal following is already a captured audience for your brand. They can also help you increase traffic to your Instagram profile and website by promoting your brand on their profile.

Choose influencers based on their genuine interest in your brand so that they create authentic content.

You can also work with those who can make Instagram users stop and click so you maximize your brand’s reach with this partnership.

Learn How to Use Analytics

You must include using analytics tools as one of your main Instagram goals.

Instagram has a built-in analytics feature, but you can also use a third-party app to help you understand what content best resonates with your audience.

Use analytics to determine the best time to post your content and identify online behavior around your posts.

With this insight, you can continuously refine your content strategy to ensure you reach every goal you’ve set.

Adapt and Evolve

To succeed on Instagram and achieve your goals, you must be flexible with your strategy. Social media is always evolving, which means you need to adapt if you want to keep reaching your targets.

Now that you know how to set specific goals and how to achieve them, it’s time for your brand to conquer Instagram one goal at a time.