How Do You Sell On Instagram With Shoppable Posts?

Instagram is the place where users are discovering and browsing products. Forget shopping malls, Instagram Shopping is the new trend!

Rather than sending users from your Instagram page to your website, Instagram Shopping lets them choose and buy items directly from the app.

All sorts of users can click on a Shoppable post, so it brings in traffic a physical store owner can only imagine.

It's time to set up your virtual storefront if you have things to market. But first, have a look at the basics:

What is Instagram Shopping and how does it work?

This feature enables e-commerce businesses to create a digital inventory of their goods to be shared right on the platform.

Users will read all about the product on the app, then they can decide to buy either on Instagram (with Checkout) or your e-commerce site.

The Instagram Shopping feature simplifies the entire buying process, and it’s a win-win for both sellers and buyers. With just a few taps, consumers can see a product, like it, and buy it.

What are Instagram Shoppable Posts?

By using shoppable posts, you can sell items from people's feeds without them having to leave the app. This is a great way to increase sales and provide more opportunities for customer success.

The Gram is popular for people being motivated by the content they see, importantly making it ideal for selling items too.

Remember that people are more likely to buy from businesses that show the products in real-time use, not just a product in isolation.

How to leverage Shoppable Posts

To use this feature, you would need to do the following:

• You need a business account, which you can set in the app settings.

• You need to be in a location suitable for Instagram Shopping.

• The next step is to get your Instagram Shop approved, which you’ll be able to request once the final configuration phase is complete.

• You must link to the Facebook Business Extension.

• Your eCommerce site needs to be up and running, having at least one product in inventory.

Steps to begin

1. 1. When you’re prepared, go to the social section of your website dashboard, then select Instagram.

2. 2. Click "Set up" and take note of the details in the readme pop-up.

3. 3. You’ll need to proceed to Facebook, so click the button to validate.

4. 4. Create a catalog that instantly syncs with your product collection, follow the directions to add a Facebook profile, install the Facebook Pixel, and import your items.

5. 5. Once you're done, your dashboard will represent the Facebook account you've linked.

6. 6. Link a Facebook Business Manager account from here, then add your Instagram Business profile. You should ensure that the Instagram account has now become a Business account. Also, it’s advisable to read the ‘Shopping on Instagram’ specifications.

7. 7. Once everything is done, you’ll be able to post photos from your catalog on Instagram and tag the items that are for sale.

How to make a Shoppable Post

Create a new Instagram post or open an existing one to get started. You can tag up to 5 items per image or video, as well as up to 20 products in a multi-image post (i.e., carousel).

Remember that less is better, so refrain from tagging 20 products in a post. Too many tags on a post will create uncertainty, making it less likely for a shopper to choose one.

Now, from the sharing screen, tap Tag Products, choose a product from the list, position the tag near the product in the picture, and then share the post.

By looking at the shopping bag symbol, Instagram users can tell whether a post is shoppable or not.

A tag and price appear when a consumer hovers over a commodity. And to make an order, the consumer simply goes to your product page.

Don't stop now. After you've completed 9 shoppable posts, Instagram will update your profile with a Shop feed. This will give shoppers direct access to all your products.

Using Shoppable Posts to generate revenue

After setting up your account, focus on making sales. Be careful not to spam your customer with too many posts or tags. People who use social media like Instagram tend to form relationships with brands rather than being bombarded by advertising.

Always make sure your shoppable posts are consistent with the rest of your content and part of a fully-realized Instagram marketing plan.

If you’re serious about attracting clients, your profile page has to be on-brand. Also, you don't want to have only shoppable content without any other valuable posts.

Ensure you post genuine content on Instagram. So, although filters can help improve your photos, the products need to be represented in a way that reflects reality.

This prevents refunds, helping the consumers understand the standards of your products before they make a purchase.

Tips for selling more products with Instagram Shoppable Posts

Now that the virtual shelves are ready, it's time to catch a prospective buyer's eyes. Here are a few tips you can follow:

1. Use eye-catching visuals

If you want your products to look professional and attractive on Instagram, prioritize high-quality images and videos.

2. Include hashtags

Using related Instagram hashtags for all posts, including shoppable ones, is an excellent tactic. These tags will make your product more discoverable, which will open up a whole new world of future interactions.

3. Share a coupon code or discount deal

Everyone appreciates a great deal, so launching a discount campaign is a sure way to increase revenue.

4. Make a fascinating carousel

A carousel that highlights a variety of items shows off your collection in the most brilliant way. Users swiftly get a bigger picture of your most recent range without having to go all the way to your online store.

Key takeaways

Keep track of the kinds of posts that result in the most sales, as well as the views, likes, feedback, and shares on all your posts. This data will assist you in determining the posts your consumers want, allowing you to reinvest your time in what’s working.

Shoppable Instagram posts are visually appealing and work dynamically to increase interest and sales. These posts can be a powerful tool to grow your e-commerce business.

And for any further information, you can visit Stormlikes Blog and get the best advice on how to establish a strong, timeless Instagram marketing policy.