11 Ways To Get More Exposure For Your Small Business On Instagram

If your small business is not on Instagram, what are you waiting for? Instagram is one of the most influential social media platforms for companies to expand their reach and increase their profits.

Establishing your brand’s presence on Instagram relies on a few fundamentals. If you get these right, you’ll be well on your way to being successful on this social media staple.

1. Get Your Marketing Strategy Down On Paper

Before you create a business profile on Instagram, write down your goals and objectives. Make notes of the short-term and long-term achievements you want to reach. These may include the following:

• Establishing a recognized and trusted brand.
• Increasing product sales.
• Driving organic traffic to your website or dedicated sales page.

If you know what you want to achieve on Instagram, you can begin telling your brand’s story.

2. Put Some Effort Into Your Business Bio

The amount of effort you put into creating your business bio is ultimately what compels people to follow your profile. You have 150 characters to make your brand look and sound unique, and your bio should include the following information:

• The name of your business.
• Your Instagram handle.
• A striking profile photo or your business logo.
• A link to your website.
• A call to action button.

In one or two sentences, you should reveal your brand’s personality, whether serious or fun and friendly. If you have more than one Instagram handle, you can include clickable hashtags that direct your followers to the other handles.

Your bio is your brand’s introduction to your future followers and customers. Take some time to make every word count.

3. Create a Content Schedule

Creating a content schedule will help you post regular content. There is nothing worse than a business that goes full-steam ahead with content creation, only to stop posting after a month or so. Consistent content is one of the best ways to get more exposure for your small business on Instagram.

You want your brand to stay in the minds of your followers, right? The only way to do that is to regularly post content that will keep them coming back for more. Content is about likes and follows. Content tells your brand’s story, and it explains to your followers why they need your specific products and services.

The more your followers see your posts, the more likely they are to engage with you. The more they engage, the more of your content they’ll see in their Instagram feed. It is a cycle of success that will visibly increase your brand’s presence and help you make more sales.

4. Create a Unique Look

Your small business is the result of years of daydreaming and good old hard work. You’ve earned the right to create a unique look for your brand – a look that will make your followers stop scrolling and want to find out more.

Create a distinct style for your brand on Instagram by choosing your favorite color palette and sticking to it. You also need to select the font you want to use and ensure that it matches the font on your website and other marketing materials.

Use the several Instagram grid options to keep your brand’s look consistent, and don’t forget to set up a style guide to refer back to.

5. Build Your Audience

When you have your brand’s look down, you can start building your audience. You want to get organic followers and not robotic ones. This means you have to put in the hard work to get people interested in your brand.

Growing an organic following is easier when you follow these steps:

6. Add a Keyword To Your Instagram Name

Choose an SEO-friendly keyword to add to your Instagram name. For instance, if you’re a physiotherapist, add that as your keyword.

7. Use Trending Hashtags and Add Descriptions to Captions

If you want people to stop scrolling, the first sentence of your post must be captivating. These captions must be descriptive enough to entice someone to click on your post and continue to read.

You should also use trending hashtags in all your posts to increase your content’s exposure.

8. Engage, Engage, Engage

Respond to all queries and complaints quickly. Comment on other posts, and follow influencers back when they follow you. Again, the more people engage on your profile, the more of your content they will see. Instagram’s algorithm makes this happen when it detects high levels of engagement.

9. Promote Your Instagram Profile

Include a clickable Instagram logo on your website and in your email signature. You can also embed your Instagram feed on your website’s home page.

10. Use Instagram Live

There is no better way to connect with your followers on a personal level than letting them see you face-to-face. You can use Instagram Live to treat your audience to a behind-the-scenes look at how your products come to life.

You can invite high-profile guests to join you as you announce new and exciting product line-ups. You should also do a live broadcast to answer questions about your products.

A live video stream is the easiest way to build up the hype around promotional items and giveaways. Just be sure to follow up on the hype by posting regular content about the promotions and giveaways until you announce the winner.

11. Know When To Post Content

Study your Instagram analytics to determine when your followers are active on the app. Choose these times to post your content, so it doesn’t go unnoticed. If your followers mainly consist of professionals, you should schedule your posts for early morning or after 5 pm.

Conclusion

Promoting your small business on Instagram will expand your brand’s presence, strengthen relationships in your industry, and foster brand credibility. You can partner with trusted influencers to further promote your business and engage with your customers one-on-one.

Instagram allows business owners to bring their creativity to the platform and reach new customers. So, if you’re not on Instagram yet, there is no time like the present to get started on your profile.