10 Ways To Market Real Estate On Instagram

There is no better platform to market real estate than Instagram – solely because the social media app centers on stunning visuals. The better your property photography, the more eyes you will get on your profile.

But, even with stunning photographs and videos, you need a solid plan to increase your sales using Instagram.

Before you start posting on Instagram Stories, create reels, or slot images into carousels, ensure that the following pieces of the marketing puzzle are in place:

1. Establish a Brand Identity

Your posts will seem haphazard if your real estate business does not have a recognizable brand identity. Decide on a look and feel you can carry to your website and other social media platforms.

Draw up a style guide that everyone in your organization can refer to before they post anything on Instagram. This style guide should detail your business fonts, colors, images, and brand voice.

2. Set Goals

Forget about engagement, likes, and followers for a minute, and focus on the long-term goals you want to achieve with your Instagram marketing strategy.

Do you want to generate more leads to convert? Do you want to showcase new properties and to build brand awareness? Do you have properties that serve as a unique selling point?

All these questions must have definitive answers before you can develop a content strategy for Instagram.

Once you have established these answers, you should decide what content to post. You do not have to stick to just one category but you can mix it up with community news, property-buying tips, new property developments, and client testimonials.

3. Start At the Beginning

With the cornerstones locked in, you can set up your business Instagram profile.

Create a business account and optimize your profile to reflect your brand identity. Use professional profile pictures and write an engaging bio that states your business activities.

This bio should include keywords and a link to a landing page on your website to drive traffic and conversions.

4. Plan Your Content Strategy

Using an Instagram content calendar is one of the easiest ways to ensure you always have something to post. If you plan your content schedule, you create a sense of consistency that your followers will appreciate.

Focus on sharing both visually appealing and informative content about the properties you sell. You can have a lot of fun with your Instagram feed and attract followers by mixing property listings, behind-the-scenes sneak peeks, and lifestyle shots.

Using features like photos, stories, reels, and carousels will increase engagement on your feed.

Instagram Stories, in particular, offer an informal way to engage with your audience and include features such as polls, quizzes, and stickers to encourage participation.

5. Favor Your Best Sellers

Every real estate business has them – the apartment complex or neighborhood that sells itself.

This trend often happens when an area has recently experienced a revival or if word-of-mouth suggests that a suburb is secure enough to raise a family.

You should favor and highlight your bestsellers on Instagram through high-quality images and videos.

If possible, invest in a professional photographer who can take stunning shots and set up virtual tours to provide an immersive experience for potential buyers.

Include detailed descriptions, key features, and pricing information in your captions, and do not forget to include hashtags and geotags to increase discoverability.

6. Bring Your Audience Into the Conversation

Avoid having a one-sided conversation on Instagram by engaging with your followers on the platform. Respond to comments promptly and take time to answer questions about properties and address concerns.

Take the conversation one step further by liking and replying to comments on other accounts in your industry. You can even host Q&A sessions via Instagram Stories to connect directly with your followers.

7. Expand Your Brand Reach With Partnerships

Once you have established your brand as a competitor in the property sales arena, you should partner with influencers in the real estate or lifestyle niche to help build credibility and expand your reach.

Search for local influencers who already have a large following and active audience. Partnerships on Instagram usually include collaboration on sponsored posts, giveaways, and Instagram takeovers.

You can also partner with local businesses, which will help you tap into their existing customer base and build valuable relationships.

If you choose this strategy, you will have more to work with, including joint marketing and cross-promotion strategies.

Moreover, you can join real estate-related groups or communities on Instagram and engage in relevant discussions to help you establish your expertise while learning from others.

8. Encourage User-Generated Content

Reviews are great for increasing brand trust, so motivate your existing clients to share their experiences with your brand by featuring their user-generated content on your feed.

If you recently sold a house to a newlywed couple, ask them to pose with their keys and post it on their feed. Ask for permission to repost it on your feed and include credit.

These posts build communities on Instagram, authenticate your brand, and provide your business with social proof.

9. Consider Using Instagram Ads

Not all real estate brands use Instagram Ads to promote properties and you do not have to either.

But, if you struggle to establish your brand on Instagram, placing strategic ads may help amplify your business presence by targeting selected demographics and locations.

Experiment with formats like photo, video, or carousel ads and see what works best for your brand. Instagram Stories also offers an ad option that may work for you.

10. Modify Your Strategy

Regularly monitor your Instagram analytics to gain insight into what content performs well and resonates with your audience. Observe metrics like engagement rate, follower numbers, impressions, and reach.

You can use this valuable data to refine and modify your content strategy and identify opportunities for improvement.

Conclusion

Building a notable presence on Instagram may take time and consistency, but it is well worth the effort when you see hot leads and sales increase.

Make sure to provide valuable content and adjust according to your audience’s needs.

By implementing these tips, you will be well on your way to effectively promoting your real estate business on Instagram.