Why Do Brands Prefer Instagram to Market Their Businesses?

Instagram has witnessed tremendous growth over the years, acquiring more than a billion monthly users.

Most brands and businesses realize how vast the reach of social networks can be, which is why social media marketing is of utmost importance for any business to succeed. If you need to make a name for yourself in today's world, you need SMM period!

Many people know this but you may be having a hard time picking the most optimal and efficient platform for brand promotion. Of course, giants such as Facebook, TikTok, YouTube, Twitter, and Instagram are always in demand.

But if we're judging by popularity, engagement, and active users, Instagram easily appears in the top 3. It might even be one of your favorite apps as a casual user.

The idea is to utilize the enormous potential of Instagram and start promoting your brand on it if you haven't already.

Why you should use Instagram for your marketing strategy

• Over 90% of Instagram users follow business accounts, which is much higher than any other social media platform.

• 2 in 3 people feel that Instagram is the platform to increase brand interactions.

• Over 1.28 billion active Instagrammers use the platform monthly.

These data prove why the world's biggest brands choose the Gram to advertise their offerings, making it evident that it's the best platform out there for brand promotion.

Its extremely wide reach and engagement rates bring in fresh customers every day, so you can leverage it to build a huge brand following.

6 strong reasons brands prefer marketing on Instagram

1. Instagram has more pleasing visuals

Imagine this scenario: you’re reading a cookbook with no pictures in it. You'll likely get bored, right?

But what if the book had lots of descriptive pictures and not just words? Then you’re bound to pay more attention to it.

That's exactly what Instagram offers. Unlike platforms that are geared toward more text-based posts, Instagram is all about aesthetically pleasing visuals.

Whatever you wish to promote must be expressed via beautiful pictures and videos. So, you need to pay extra attention when creating or curating content.

2. Instagram is fun

People essentially use this medium to take fun photos and videos with entertaining filters, sharing exciting stories. Such beautiful and entertaining posts are highly appreciated on IG.

What's more, you can increase your reach tremendously by adding the most relevant hashtags to your posts.

This way, when non-following users search for a specific hashtag, they can stumble upon your posts. Your chances to win customers increase and your brand might even go viral.

3. Instagram stimulates customer participation

Once you've achieved a decent amount of followers, all sorts of doors and opportunities to communicate with them open for you. You can easily use this platform to encourage your audience and those involved in your business.

The most established way to do this is by adding relevant hashtags. Instagram lets you add about 30 tags to your posts but stick with anything from 5 to 10.

4. Instagram helps in building trust

Many dislike the online experience because it takes away a face from business interactions. This can be bad as people hesitate to trust your products and services. Trust-building is of extreme significance to any brand.

Instagram, as a marketing platform, provides you with an opportunity to give your business a face that eventually steers your target customers toward you as they grow confident in your brand.

This turns out to be a great device for sales and customer satisfaction. As the consumers start trusting you, your metrics will show major improvements. They might even leave great reviews for the products and services you offered.

Pro-tip: Thanking and genuinely appreciating your customers ensures their support and further develops their trust in your products and services.

5. Instagram has a robust messaging feature

The Gram has this built-in messaging feature that makes interaction with customers much more efficient and smoother. It’s unquestionably faster than, say, Facebook Messenger.

Instagram's inbuilt Messenger means you don't need to go through the inconvenience of managing two separate apps (Facebook and Messenger).

Further, the chat feature operates at a quicker pace. If you need to share a certain post, story, or reel with your friends, you can easily forward it to them in a direct message with a simple click on the share icon.

People often search for products and services they want directly on Instagram since many brands are accessible and you can communicate with them via DMs.

6. Instagram keeps your brand in the discussion

Want people to talk about your business? Try Instagram.

Due to the high number of active users that'll be engaging with your business, the platform works very well for this. And for your brand promotions, you can hold various kinds of contests on Instagram. This proves to be the perfect opportunity to increase engagement on the app.

A good example would be a giveaway contest. You ask people to follow you and tag friends in the comments section, for a chance to win your brand's product or a gift.

This will interest and encourage people to engage with your posts, thereby increasing the buzz around your business.

Key takeaways

These were our ultimate 6 reasons brands prefer Instagram over other social networks.

Over the past few years, the vogue of Instagram has reached new heights. And now, due to the past pandemic, the user engagement rates observed on the platform are remarkably high.