How to Incorporate Instagram Threads Into Your Business Marketing Strategy

By now, you’ve probably heard and read all about Instagram’s new app, Threads, which means you also know that it currently doesn’t support advertising space or hashtags.

Does this mean you should wait before making Threads a part of your business marketing strategy?

Not necessarily.

Instagram did exceptionally well with the timing for the Threads app, as they introduced it at a time when Twitter was lagging and losing users. Threads gained over 100 million users within the first few days of its launch, and several famous brands and celebrities have already jumped ship (or use both Threads and Twitter).

So, even if you’re not currently planning on heavily marketing your brand on Threads, there is no better time to establish a presence on this new social media platform.

Also, the best part of Threads is if you already have an Instagram account, you don’t have to build a following from scratch. Instead, you can import your Instagram followers and have an instant audience to create content for.

How to Market Your Brand On Threads

Instead of ad space, which will only become available when Threads reaches critical mass, the platform is slowly introducing paid promotion opportunities to help brands gain a foothold.

This means once Instagram announces that they’ve added these opportunities, you can be one of the first brands to reach users on the red-hot platform.

In the meantime, you can do what the Wimbledon tennis tournament did and jump at the chance to put some content out there. Organic posts will keep you going until you can supplement your strategy with sponsored posts and advertising.

Getting Started

Firstly, you must decide whether to add another social media platform to your marketing strategy. If you’re already struggling to maintain a content schedule, it won’t make much sense to create another outlet that needs consistent posts.

If you’re up for the Threads challenge, you need to consider the type of audience you want to promote your brand to. Do you want to import your followers from Instagram or create a new following on Threads?

Also, will the benefits outweigh the effort of extra content creation and engaging on yet another platform? If it’s clear that you will reach more potential customers on Threads and that you create the type of content that will help you succeed on the platform, you should give it a go.

Creating Content

Threads is integrated with Instagram, meaning you can post your threads to Instagram Stories. It also means that you should probably have different audiences for each platform so you don’t bombard people with the same content.

Also, Threads has an algorithm, so you tailor your threads to match the interests of the followers you gain on the platform. You can also create content that caters specifically to individual user preferences.

You have 500 characters for each thread and can add links, photos, and videos up to five minutes long. If you don’t know where to start with your content strategy, you can utilize content from your other social media accounts and repurpose it for Threads.

You could also convert visual content into questions to post on Threads. Seeing how Threads is a text-based conversational app, it is the perfect platform to chat with your followers and find potential customers. For example, you could ask your audience which of your products is their favorite or request user-generated content featuring your brand.

You could also post a series of tips on using your products or a range of videos showing how to use them.

Building Your Community

Social media is about conversing within communities, whether Gen Z, Millennials, or groups of professionals in specific industry sectors. Threads is no different. The sooner you can build your community, the quicker you can establish your brand. The fastest way to do this is to use Threads to post exclusive content, including limited-time offers and early access to new products.

Share consistent updates about your brand journey and news about your industry in general. Threads is a fast-moving platform, so you don’t want to be caught posting yesterday’s news. Use every piece of breaking industry news you can find to create content that will engage your followers.

Protect Your Account

To maintain a professional profile, you should implement the safety measures made available by Threads. The app allows you to filter replies to your threads based on specific words. You can also restrict or report a profile that posts offensive content to your threads.

If you have blocked accounts on Instagram, they will automatically be blocked on Threads. Furthermore, if you choose to make your profile private, you can only approve users who want to interact with your business content.

Furthermore, Threads offers better moderation features, which means it won’t be easy for trolls to bombard profiles with insulting and abusive messages.

What to Know About Threads Before You Create a Brand Profile

You can use your Instagram account to set up your Threads brand profile and join the hundreds of other brands already on the platform.

Most people seemingly prefer posting visual content, much like on Instagram, using videos and photos instead of links (like on Twitter). You can use this to your advantage by posting DIY videos of your products or photos of production in action.

Furthermore, when you cross-post your content, you can easily switch between your accounts because Instagram is fully integrated with Threads. The Threads logo at the top of your screen will allow you to navigate to your Threads profile.

Threads continues to grow rapidly, and if the initial users stick around, it will bode well for the long-term success of the platform and all the brands that choose to use it.

Find a Home for Your Brand

Threads aims to become an inclusive space for users and brands. You can find a home on this platform for your brand if you press on through the initial teething process. This distinctive app is already showing real potential in becoming one of the leading social media platforms and one that businesses can find real success on.