Let's say you have a Facebook or Instagram page for your business, but you’re not used to using social media for business. What you're left to do is to explore and experiment until you find what works.
Social media is a verifiable tool in marketing, and we'll be looking at different ways you can employ to improve your social media marketing skills. No need to wait for the growth of onsite users to view what you post on your Facebook page.
Here are some tips to help you market your business with social media, grow your page, and ignite much-needed growth.
Make detailed plans and goals
Whether you have a page for your business or you're just making one, you need to define why the page should exist. You need to know what you want out of your business page. Know what you want to achieve by dishing out content to the public and recognizing patterns.
Well, for most business influencers and social media marketers, the main objective is pretty simple. You're trying to build product awareness, give access to information about a product, fetch new partners and customers, receive reliable feedback, or strengthen customer relationship.
Assess all these plans whenever you think of advertising your products or services on Instagram or any other social media. These objectives put you on the right track of successfully marketing your product or brand on social media.
Know your audience
Ever heard the phrase "know the gap and feel it?" Well, it's safe to say the concept is true and relevant to every success of a business. Get to know who your audience is, their pain points, and how you can solve them.
Observe your users, clients and customers; be aware of their points of view. What are they looking for when searching for your product or service? Bill Gates once said, "Your most unhappy customers are your greatest source of learning."
Now, this is the time to know the specifics of your customers. Here at Stormlikes Blog, for instance, our audience consists of social media marketers, businesses interested in SMM and social media ads, brand influencers, and sometimes casual Instagrammers.
When readers visit our site, they're usually looking for tips, updates, or some other practical info on how to grow their follower base. Not just that, they also want more engagement on the content they share on their social media pages. (These are the specifics we dug out.)
Simply put, get to know your target market because once you do, sharing content would be dramatically easy.
Know the relevance of your page by users
Observe the interaction between customers and the content you share. Such observations offer valuable information.
Look toward this category to observe relevance, engagement statistics and patterns. You can have a comment section for customers to give their feedback.
Research keywords that are relevant to your topics
Keywords are one essential part of search engine optimization (SEO). Include keywords in relation to your content and audience's preferences.
Constantly measure the effectiveness of your social media strategy
Determine how you'll measure the effectiveness of your social media platform. This measures the rate of user or customer consistency to your page or site.
This medium would require you to have more information on customer lifetime value(CLV); this measures the average income gotten by a customer all through their activity with your site or page.
Automate updates to grow user rates
Be consistent in sharing updates. No user or client likes a social page that is active today but inactive tomorrow.
Apply consistency by sharing trending updates related to the specialization of your Instagram or Facebook page. To make your page even more fun to users, you can easily collect feedback when needed.
If you ignore comments from your users (especially pertaining to a need or pain point), you're doing your business more harm than not. By paying attention to comments, you'll build a strong relationship with existing and potential customers/clients.
Know the best days to post content on social media
There are some weekdays that aren't recommended for posting or sharing content on your social media page.
As a rule of thumb, you can't get wrong with Thursdays, especially from 10 am to 3 pm. Saturdays are the least day of engagement, and the least recommended times are early in the morning and late at night.
And when making these plans, be sure to factor in the time zones of your customers.
Be persistent with growth
When you're done measuring your result (by the knowledge of your page's relevance), you can then use these data to determine how to increase your growth for the next few months or even years.
Take it above and beyond
Don't stop there! Stormlikes Blog covers many more SMM tips and brand growth hacks. Be sure to check them out.