8 Tips to Effectively Promote Events On Instagram

8 Tips to Effectively Promote Events On Instagram

Published on 24th of January 2025

When planning an event, you want people to show up. However, they can’t do this when they don’t know what your event is about. And if they don’t have enough information about the venue, date, and time, they may not even bother to find out. While it may be common sense to have all this information lined up when promoting an event, you’d be surprised how many people forget to articulate it.

The best way to effectively promote your event on social media, especially Instagram, is to follow a tried-and-trusted strategy. This involves using a thorough checklist before posting event promotions.

You also want to create hype and excitement around the event to encourage word-of-mouth promotion. The easiest way to do this is by incorporating the following tips:

8. Use Visuals

They say a picture is worth a thousand words. Weeks or months before your event, make sure you use high-quality images to build interest and spark a little bit of suspense. Create a range of teasers that reveal a bit about your event every week. Or engage your followers by asking them what they think the event will be about.

Creating a guessing game on Instagram is a great way to keep the interest going. You can even give away free tickets, which you can send to winners after revealing the nature of the event.

7. Promote Your Event on Instagram Stories

Instagram Stories disappear after 24 hours, so you can use this to keep building suspense around your event. Create excitement and increase bookings or ticket sales by sharing behind-the-scenes content and exclusive line-up announcements. As the time draws closer to the event date, you can use location stickers and event-related hashtags to expand your Instagram reach.

Before your event kicks off, you can run a collaborative countdown with your audience. This works well if you post short videos and graphics in the last days leading up to the event. Countdowns do well to build anticipation and will continue to extend your reach on Instagram as your followers share the countdown with their own followers.

6. Maximize UGC (User-Generated Content)

If your brand is known for hosting excellent events, your Instagram followers will automatically become your best promoters for future events.

Encourage them to share their experiences at past events by using unique hashtags and tagging your account. User-generated content adds authenticity to your promotion and will help draw a loyal community around it. You can share these posts on your other social media platforms to increase their impact. You can also run a contest and give prizes to the best UGC posts.

5. Find Influencers to Help You Promote Your Event

Over the past few years, influencers have greatly impacted the popularity of events, brands, and products. Influencers have taken over Instagram, so if you can partner with them, you’ll find that their endorsement can significantly boost your event. Just be sure to engage influencers who align with your particular industry and audience and have already made an impact with their events.

Influencers can help generate buzz, reach a wide audience, and lend further credibility to your event. Influencers also help create a sense of FOMO (fear of missing out) that encourages your audience to get involved in your upcoming event. You can use this to your advantage by offering exclusive perks and early bird ticket offers to motivate your followers to secure their tickets quickly.

4. Use Hashtags the Right Way

Hashtags keep conversations going. It’s a very effective search tool for finding trending topics. To maximize this tool, you should only use relevant and event-specific hashtags that your audience will likely follow. You can mix broad and niche hashtags to strike a good balance between sheer reach and engagement.

Don’t miss out on the opportunity to create a branded hashtag for each event you’re involved in and use it consistently throughout Instagram and on your other social media accounts.

Encourage your followers to use this hashtag when they strike up a conversation about the event online. The right combination and use of hashtags can place your event in front of potential attendees who may not even follow your account.

3. Engage Your Audience

The more you talk about your event, the more the excitement grows. Don’t let the momentum die by failing to post regularly or letting comments go unanswered.

The best way to keep the interest in your event right up until kick-off is to create a two-way dialogue with your followers. You can do this by responding to comments and DMs and showing appreciation for mentions related to your event. You can also ask questions and seek feedback to tailor your content accordingly.

People will be more likely to attend an event if they communicate directly with the organizers. This also gives them peace of mind that they’ll get their money back if the event is canceled due to unforeseen circumstances. So, be authentic in all your posts about the event, and make the refund policy clear long before you even start selling tickets.

2. Run Instagram Ads

While you ideally want your event content to reach followers organically, you can use an Instagram ad promotion to boost your marketing strategy. Use the various Instagram advertising features to promote your event to specific demographics. You should also highlight the location to attract attendees from that area. Set up an advertising budget and track the performance of your ads to optimize your reach.

1. Post Highlights of the Event

When your successful event is done and dusted, keep the Instagram conversation going by posting highlights and thanking your attendees for making it a success. Post photos and videos of the event over the next few days and express your gratitude through captions and comments. Also, encourage attendees to post their experiences using your hashtags so you can easily share them on your feed or Stories.

In Conclusion

These tips will help you maximize your promotions for that exciting upcoming event on Instagram. As you apply what works for you, you’ll get maximum results and ensure your show is the talk of the town.

Published by Stormlikes.com

Stormlikes is the ultimate solution to your Instagram growth. We're the pioneers of viral Instagram marketing so make sure to explore our products or venture down the rabbit hole that is our blog. You'll find hours of learning materials related to Instagram marketing and other social media.

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