7 Smart Ways to Update Your Instagram Strategy

Everybody knows Instagram is one of the most widely used social networks in the world. It features over 2 billion active users worldwide!

The exposure your product can get on this platform is unimaginable, since the number of engaged viewers and business-ready users is incredibly higher than the ones using Facebook and others.

Let’s look at 7 ways to optimize your Instagram profile to market your business and gain new followers:

1. Emphasize your visual aesthetic

The Gram is different from other social platforms, giving more emphasis to visuals than any other way of communicating.

So, the very first thing the viewer observes is the imagery, which is why your images and videos must catch their attention.

In your posts, details like filters, text size, visual presentation, and color combination play a huge role in attracting these viewers. Now, how the imagery should be designed depends highly on the target audience.

Ensure your brand designs are inviting, and unveil any idea of the brand through consistently-designed visuals only. The viewer should know what exactly the brand is all about just by the imagery.

Also, use consistent texts and messages in your visuals and product packaging. This ensures your brand is recognized every time the viewer comes across those words.

A good color combination makes a huge difference in pulling the viewers. The selected colors should endorse the brand and its purpose—remember that each color radiates different energy levels.

Several apps can help you analyze how an image will suit the rest of your profile images.

2. Opt for higher resolutions

Check that any content you upload is of high resolution; that’s if you want more followers to view your brand page. It would be a bad idea to use dark or low-resolution photos as these will only disappoint the viewers.

To save time and money, a photographer can capture photos in bulk. You can then scrutinize these photos and pick the ones worth posting. Alternatively, you can research how to capture photographs of great quality.

Whatever you do, just keep in mind that average photo/videography has no place in this avenue of brand marketing.

3. Segregate your content

The idea is to divide your content into different buckets that suit a particular brand story appropriately. And all of these stories sum up to give a bigger picture of your brand as a whole.

For example, if the product is a drum kit, upload photos of the disassembled kit to show its different parts and also upload a photo of the assembled kit to show its final look.

Moving on, the posting frequency of your products should be consistent if you want your marketing strategy to be successful.

People tend to forget very easily and very fast! It’s advisable to remind the audience again and again that your brand is alive to satisfy customers.

4. Master the use of hashtags

Crowding your post with numerous hashtags may not appear sophisticated. To attract viewers by using these tags, there’s a thin line between your brand appearing spammy and your brand arousing curiosity.

Hashtags can attract your target audience, build your community, enhance your engagement, and help in increasing your follower base.

Instagram allows a maximum of 30 hashtags per post. However, try to confine this number to 10, as maxing out with 30 tags will make your brand appear like spam.

On the other hand, it also depends on the popularity of the hashtags. Combining very popular ones with those of lesser use is something you need to analyze to strike just the right amount of followers.

E.g., suppose the brand uses a range of only popular #tags. The image may appear at the very bottom of those feeds.

Hence, it’s necessary to use both popular and lesser-known hashtags related to the brand; tags that pull fewer images may make your brand stand out.

5. Branded hashtags

These #tags can reel in a huge number of followers and would help in building a loyal community. These need not be the name of your brand or the tagline of a branded product. It could be anything relevant to your brand.

Let’s revisit the example of a drum kit. Imagine your brand name is Stereoblast, you can launch a sort of contest on Instagram - “images of people playing Stereoblast instruments on the streets” with the tag #blaststreetmusic.

This will surely give a boost to your page after the contest ends. It all depends on how many street musicians used the identifier during the contest.

6. Never stop learning

It’s always good to be better, even if you think you already know how to market your product on the platform. Don’t stop learning; always look for ways to refine your strategy, especially via Instagram Analytics.

If you’re running out of time to manage your social media handles, strategize with an all-in-one platform and schedule quality posts, events, stories, and many more. Don’t forget to analyze the performance.

7. Try Instagram Ads

Running an Instagram ad campaign is effective for marketing your product in front of a new audience. The ads can be designed based on points like:

• What do people view more often? Do they click on specific ads? What applications do they use?

• Considering the age, gender, and language to analyze the buying pattern of your brand’s audiences

• Checking the location, as it also plays an important role (State, Province, City, Country, etc).

Key takeaways

Making and maintaining a valuable business on Instagram can be best achieved when contributing to it in the best possible manner.

The idea is to maximize the promotional potential of the platform by using the techniques above and build connections you can rely on.

If you want to know more about marketing your brand effectively on Instagram, go ahead and explore Stormlikes.