How to Promote Online Courses on Instagram

The benefits of online learning are plentiful. Whether a course is as complicated as science or as basic as correctly applying foundation, online learning advances education and equips individuals for employment.

Online courses promote flexible learning at reduced costs. It also offers a variety of study options and may even lead to career advancement.

Offering online courses means you know the impact of learning on students. You may have a website full of testimonials about how helpful your courses are in building futures and realizing dreams.

Now is the time to promote your online courses on Instagram, so you can reach more students. We’ll show you exactly how to do it:

Understand Your Target Audience

Before promoting anything on social media, you must know your target audience. For instance, if you offer introductory college courses, you’ll likely want to promote them to high school graduates. For advanced courses, college graduates might be a better target audience. If you provide a mix of different educational courses, you should try paid advertising to promote them to specific demographics.

Also, before posting information about your courses, you need to know what your audience is interested in. Do they lean more toward vocational degrees or want to sharpen their current skills? Do they want to forge a career in a specific industry or get equipped for general skills? This information will help you tailor your content to spark interest in potential students.

Optimize Your Instagram Profile

Your profile and bio are your first point of contact with an Instagram user or follower. Ensure your profile is optimized to reflect your expertise in the online education sector. Also, highlight the value of your online courses. Use a professional profile picture of yourself or your logo, and write an interesting but brief description of what your business offers. Include a link to your course landing page.

Work on Creating Good Content

You want potential students to be excited about getting further equipped. Develop an Instagram content strategy that blends educational and inspirational content. You can do this using a mix of Instagram features like carousel posts, stories, reels, and videos. Include a call to action in each post, and add a link to the page where they can enroll in a course.

Course Content Teasers

Spark interest by offering a glimpse of the content in your courses. For example, if you provide a novel writing course, you can share one-liners or short paragraphs by famous authors and end the post with an invitation to learn to write top-quality content.

You can also share short tips and strategies on managing time when completing online courses. This will spark your audience’s interest and inspire them to consider enrolling.

Make It Easy to Find Your Courses on Instagram

When people search for a topic on Instagram, they use different words and phrases. You should research the trending keywords and hashtags related to online learning and use them in your content.

Of course, you shouldn’t just pick a handful of hashtags and copy and paste them into each post.

It takes a little effort to make the most of keywords and hashtags. Use a mix of specific and general ones to cover all the phrases Instagram users might use to search for your courses. You can also increase your profile’s visibility by creating a branded hashtag for each course.

Work With An Influencer

Because continuing education provides value to so many individuals, you’ll be able to partner with an influencer who also believes in education like you do. By partnering with influencers in your industry, you can reach a wider audience and substantially boost your course sales.

Work with influencers whose audiences align with your target demographic. Do collaborations with them through sponsored posts, live Q&A sessions, and Instagram takeovers all to promote your courses.

Host Exciting Contests and Giveaways

In addition to getting an influencer to boost your promotional efforts, you can host contests and giveaways to create a buzz and excitement around your courses. Encourage your followers to like and comment on your posts. You can also ask them to share your content and tag their friends for a chance to win a free course or a substantial discount.

Don’t Forget to Highlight User-Generated Content

User-generated content (UGC) is the lifeblood of online course promotion. Don’t hesitate to showcase testimonials, success stories, and reviews from students who have completed some of your courses. User-generated content will go a long way in inspiring more students to sign up. Positive feedback also helps build trust with users who haven’t interacted with you yet.

Don’t Ignore Your Audience

The biggest mistake you can make is to post a lot of content and only engage with your followers when they want to sign up. Instead, build an Instagram community of existing and potential students by responding to all comments and questions. Actively participate in conversations about online learning on other profiles, too. Ongoing engagement increases trust and can help you build a dedicated following on Instagram.

Create a Content Calendar

Your courses probably start and end on set dates. A content calendar will help you remember to promote different courses way ahead of their start dates.

In case you offer late enrolment, make sure you include that information in your promotional content. If you want to promote limited-time offers for a specific course, you should add this to your content calendar to ensure you get the word out on time.

Use Other Platforms

You can use Instagram as your main point of contact and promotion, but ensure you don’t ignore cross-promotion opportunities. Share course information and enrollment details on other platforms, including your website and email newsletters. Doing this will help you reach a larger audience and increase traffic to your course landing page.

Don’t Give Up

If you don’t see immediate results, you should still continue promoting your courses on Instagram. Building a trusted online presence takes time, so don’t let the first hurdle discourage you. Promoting your online courses on social media can significantly expand your reach and impact. Take the time to build and add value to a dedicated student base, and your courses will soon be the talk of the town.