Increase Engagement With Instagram Memes

If you have spent much time on Instagram lately, you’ve likely noticed that memes are taking over. Brands and creators alike are posting memes to boost engagement levels, and many of those posts have reached viral status. Before getting in on this Instagram trend, check out some tips to help you level up your meme game.

Stay True to Your Brand

While posting memes is fun, don’t make the mistake of sharing everything that catches your eye. Instead, you need to stay true to your brand when posting memes. Find a way to tie your brand into an existing meme or create something original to share. The memes you post should align with your marketing goals and brand identity no matter what route you go.

Participate in Trends

While Instagram users share an assortment of memes, many are related to trends. Trending memes get the most views and are also likely to go viral. If you’re having trouble staying on top of the latest trends, check out the Memes.com Instagram page. It contains all kinds of trending memes, and it’ll get your creative juices flowing.

Keep It Simple

You don’t want to upload memes with walls of text that are challenging to digest. The best memes are to the point, with just enough text to get the message across. They’re too complicated if people can’t understand your memes while scrolling. That means it’s time to go back to the drawing board.

Choose Memes With a Broad Appeal

You want to stay on brand, but choosing memes that appeal to a broad audience is still vital. If you select something so obscure that only a few of your followers get it, you could annoy the rest of your audience. Instead, choose memes that your entire audience will understand so they can share a laugh.

Increase Exposure With Sponsored Content

Did you know you can boost engagement instantly by turning your memes into ads? Sponsored content reaches more eyeballs, meaning you’ll have more opportunities to connect with users and build a following. Then you’ll need to continue delivering high-value content, so your new followers stick with your account.

You’ll have to spend some money to do this, so you might not want to create ads right out the gate. However, once your memes start resonating with people, it makes sense to take the next step and attract even more users with sponsored content.

Stick With the Meme Aesthetic

Some content creators and brands try to break free of the mold when uploading memes. However, you want to upload memes that follow the basic format. That means your memes should include a funny photo or well-known image and some text. As far as the text goes, you can overlay it over the image or put it above the picture.

Use Tools to Put Your Spin on the Meme

If you use an existing meme, you’ll need to modify it for your audience. Fortunately, this is easy when using imgflip and other tools. With the right tools, you won’t need any design skills to create eye-catching memes.

Create Killer Captions

While some brands and creators think memes speak for themselves, you need to create killer captions to increase engagement so you can go viral. It’s vital to create short captions and to the point, while compelling people to take action, such as liking or sharing the post. The caption should also add to the meme. For instance, if the meme tells a joke, you can create a funny caption that takes it to the next level.

Add a Mix of Static and Video Memes

You’re likely most familiar with static memes, but you might not know you can create video memes. After you come up with an idea, you can use an app like Videoleap to turn it into a video meme.

Then, instead of creating a meme around a single image, you can edit video clips and layer text on top. This takes a bit more work, so you might not have time to create video memes often. However, try to go with a video at least once for every 10 memes you share. Because they’re not as common, you can attract a few extra eyeballs when posting shareable video memes.

Don’t Overdo It

Creating memes is so fun that you might want to upload them daily. However, unless you run a meme account, you need to mix up the type of content you share. Thus, upload a meme or two a week, but make sure you post other types of content in between. Otherwise, you could end up boring your audience, even if your memes are on point. Plus, you’ll miss chances to add additional value to your Instagram account if you focus on memes above all else.

Buy Instagram Likes to Increase Engagement

Have you ever posted a fantastic piece of content that goes unnoticed on Instagram? While you might think you’re not cut out for marketing, it’s not your fault. Instead, it’s because Instagram’s algorithm rewards engagement.

You have to reach high engagement levels for Instagram to show your content to more people. However, you can’t get those high engagement levels as long as Instagram limits your reach. This creates a catch-22 and is enough to frustrate the most seasoned marketers.

Unlike a true catch-22, though, this problem has a solution. Instead of rolling the dice and hoping for engagement, you can buy real Instagram likes. Each like sends a signal that people enjoy your memes. Thus, Instagram will show the content to others, so you can increase engagement even more while building a following. If you want to take your Instagram engagement metrics to the next level, this strategy will help.

Start Working on Memes Today

These tips will help you hit the ground running when creating and sharing memes. First, come up with some ideas for memes. Then, make your first one and share it on Instagram. Once it’s uploaded, buy Instagram likes to increase the engagement so it can go viral. Then you can expand your following and work toward reaching your marketing goals.