8 Tips to Get More Instagram Reel Views

Instagram is one of the most downloaded social media apps in the world, and on this platform, 9 out of 10 users watch videos weekly.

You need to up your Instagram reel game to benefit from this statistic. Getting more reel views and going viral on Instagram can help your brand become part of the Explore page, where around 50% of users find new content every month.

Furthermore, you will improve engagement and consumer trust while continuously creating brand awareness.

Use these eight tips to get more Instagram reel views and start trending today.

1. Put Some Effort Into Content Creation

Before creating reels to resonate with your audience, you should determine what people find valuable. Base your content around the concept of adding value. For example, educational reels always get a lot of views, but the trick is to educate in a way that connects your brand with your audience. Give them something they can use in everyday life.

Focus on new ways to perform old tasks or answer divisive questions. Make suggestions, or create how-to animations. The sky is just the beginning with Instagram’s reel feature, and the best way to get started is to get people talking about your content. You can only achieve brand conversations if you put some effort into your content creation.

2. Use the Tools at Your Disposal

There is a reason Instagram keeps adding features and updating its algorithms – the platform revolves around content creation, including reels. With Instagram’s long line of options, you can add filters and animations to your reels or even get fancy with the transitions between scenes. You can add colors and fonts to your heart’s content and combine your reels with text if it has no audio.

If you prefer adding audio to reels, use trending audio tracks to increase engagement. If you stay on top of trends, users will seek out new content that includes these trends and so come across your profile.

Try and get ahead with trendsetting audio tracks, or join the height of the trend. When a short-lived trend is already fading out, you won’t have much success with it.

3. Stay on Track

One of the biggest mistakes content creators make on Instagram is veering off-topic. When users search for specific content, they are interested in certain topics. They will quickly lose interest if you keep trailing off in different directions.

To keep users from abandoning your reels, hook them with an intriguing first line or fact, and then tell your story in under 10 seconds. Present a well-known problem or issue, and end with your solution. The more relatable you make the reel, the greater the chance people will share it.

4. Tell the Entire Story

It’s not always easy to tell a story in less than 10 seconds, so you need to get your message across in a way that users will remember. You don’t want to leave them confused or unsure. Ensure you’re conveying a direct message that speaks to their needs. Fully developed messages go a long way in increasing reel views – something you’ll notice as you study your Instagram analytics.

Another way to keep your brand front of mind is to include links to a web page where you’ve embedded your reels. Doing this will increase organic traffic to your website and reel views as users return to your profile in search of your latest content.

5. Always Use Hashtags

For many users, Instagram doubles as a search engine. If you include relevant and trending hashtags in your reels, you increase the chances of people finding and watching them. Be careful not to create a spam alert on your profile by adding too many hashtags – the limit is 10.

If you have an established brand on Instagram, you can use a branded hashtag for all your reels, especially when introducing new products. Add your reel feed to your website for more engagement and views.

6. Start a Conversation

When you use reels as a conversation starter, Instagram will reward you by promoting your content to online users. The best way to get a conversation going on Instagram is to ask a question. The question should ideally be related to your brand or your products. For example, if you’re a hairstylist, you can post a reel of a new hairstyle trend and ask your followers what their favorite hairstyles are.

Or, if you’re in the travel industry, you can upload a reel highlighting stunning destinations and ask online users what their best vacation trip was. When the views and likes rack up on your reels, Instagram’s algorithm will work in your favor.

7. Use Custom Thumbnails

How do you get scrollers to pause and watch your reels? By using a custom-designed thumbnail to attract attention. Custom thumbnails have the power to draw new followers and can help you create an aesthetically pleasing reel grid.

8. Be Consistent

If there’s one thing that will put off your followers fast, it is when they look for new content on your profile and don’t find any. You don’t have to post seven times a day, but be consistent enough that when your followers expect new reels, they are ready to post.

Set up a content calendar for product launches to help you create your reels in advance. Use teasers and sneak peeks to increase interest and awareness around the launch. After the event, you can continue to use reels to keep your followers interested in the product’s success.

For daily content, make your reels interesting enough to keep users coming back for more.

Conclusion

Whether you prefer to make minute-long reels or five-second ones, you will increase your views if you stick to the basics. People want content that is free of fluff and provides them with valuable information. Posting a meme for a laugh will increase your brand’s online likeability, but you should keep most of your content centered around your product. As your followers trust your brand, your views will skyrocket, and you’ll reap the benefits.