7 Best Performing Instagram Niches To Consider In 2024

In 2023, Instagram was one of the most popular (and biggest) platforms for creators to build engaged audiences and monetize their content. This will not change in 2024. In fact, experts agree that Instagram will continue to grow and include even more well-performing niches for content creators to specialize in.

If you want to change your Instagram niche in 2024, or if you’re starting from scratch and you want to build a strong presence in your chosen niche, consider these best-performing categories:

1. Food

Food is a language universally spoken. It brings people together from all corners of the world and motivates celebrations. From mouthwatering desserts to unique culinary creations, food content will always spark interest and engagement on Instagram.

If you choose food as a niche, you can have lots of fun creating step-by-step recipes, presenting food hacks and cooking tips, and reviewing restaurants. You could even create a series of educational posts about the nutrients in everyday foods and how adding just one or two items can help with the daily vitamin and mineral requirements.

Moreover, you can monetize our food content by getting food brands to sponsor your posts or selling cookbooks and merchandise. If you love teaching, you could offer online classes as well.

2. Beauty

Beauty is in the eye of the Instagram beholder. Beauty-related content is very popular on Instagram, judging by the sheer number of makeup tutorials, product reviews, skincare routine videos, and beauty hack reels.

You can get into this niche by sharing transformation (makeup) videos and then reviewing the products. You can offer skincare tips or create content related to seasonal beauty trends. If you get your content balance just right, you’ll find it easy to source beauty brand partners and earn affiliate income by promoting beauty products.

3. Personal Finance

Everyone wants money, but not everyone wants to save it. And not everyone knows how to save money for emergencies. If you’re a genius at managing your personal finances, you can transfer those skills to Instagram and offer your followers financial advice in an engaging and digestible format.

You could provide budgeting tips and explain different financial concepts in simple terms. If you have a background or degree in finance, you could go into reviewing financial products and services or even detail debt repayment strategies.

This highly profitable niche also allows you to offer online courses and financial coaching services. It would also be good to partner with a trusted financial brand to build trust on Instagram.

Just remember that you must have the education, financial skills, and know-how to give proper advice. If you don’t, steer clear of this niche and choose something else to specialize in.

4. Travel

Instagram is built for travel content. Photos of the sunset over tropical beaches and videos of death-defying bungee jumps from sheer cliffs continue to find a home on this platform.

Travel content inspires wanderlust and fuels audiences’ collective desire to explore far-off destinations. Stunning photographs and captivating video stories offer an open window into different parts of the world. As a travel content creator, you can create travel guides and tips, especially if you’re an avid traveler.

If you are a destination photographer, you can showcase your travel photography and videography. If you’re an adventure seeker, you can document your travels using stories and reels. You could focus on specific travel niches like solo, budget, or sustainable travel and incorporate transport and accommodation reviews into your content.

There is a lot of scope for monetization with travel content. You can team up with a tourism board or travel brand to create sponsored content. You could also open a travel consulting service that doubles as a travel product and services promoter.

5. Personal Development

Modern lifestyles come with constant challenges and demands. More and more people seek guidance and support as they attempt to navigate careers and balance work with family time. Instagram provides a platform for content creators to share their personal development experiences and offer helpful advice.

If you’ve struggled with and overcome a particular issue in your own life, you can use the experience to shape development tips and strategies for others. You can also offer motivational content, quotes, and guidance on mindfulness, anxiety management, confidence building, and goal setting.

If you want to earn an income from this content, you can offer online personal development coaching courses, write self-help e-books, and create sponsored content with relevant brands.

6. Fitness and Wellness

After the unexpected COVID pandemic, people worldwide have placed a higher emphasis on getting fit and healthy. Therefore, because health and well-being are becoming increasingly important, content in this niche is highly sought-after.

As a content creator in the fitness or wellness (or both) category, you can offer guidance and inspiration for healthy lifestyle changes. You can share workout routines and fitness tips on Instagram or post healthy recipes and meal plans.

If you want to focus on wellness, you can offer medication and mindfulness exercises, promote mental health awareness, or provide expert advice on specific niches like yoga, Pilates, Zumba, or aerobics.

The income potential is massive in the fitness and wellness sector, so you can create online fitness programs and coaching services, sell apparel and accessories, or get into the supplement game.

7. Business and Entrepreneurship

Many of your Instagram followers may dream of owning a business or becoming an entrepreneur in an unexpected industry. With the rise of the gig economy and remote working opportunities, many are seeking guidance on how to kickstart this dream.

If you have experience in this particular niche, you should consider offering advice on starting and scaling a business. Or provide free (or affordable) tools for upcoming business owners to make their dreams a reality. You can narrow your focus to specific niches like e-commerce, social media, or digital marketing.

You can add consulting services and other business-related products and resources to your content offering and earn extra affiliate income by promoting well-known business tools or services.

Instagram Is the Perfect Platform For Niche Content Creation

Instagram offers multiple opportunities for content creators to showcase their skills across the platform and in various niches. So, choose yours wisely, make an effort with your content, and you’ll connect with your target audience in no time.