New Feed Changes Coming to Instagram

New Feed Changes Coming to Instagram

Published on 31st of July 2023

Were you upset when Instagram did away with the chronological feed? The new feed was so jarring that some people are still unhappy with the app. Fortunately, that unhappiness is about to fade away since Instagram is testing three new feed options, including the chronological feed. Once the options go live, you’ll be able to switch between them by clicking on the corresponding tab. 

First, learn more about the feed choices. Then, get answers to some of your questions about what the changes will mean for your account.
 

Following Feed

person holding black Android smartphoneIf you want to go back to the chronological format, you’ll need to click on the “Following” tab. Then, you’ll see posts from the people you’re following, and they’ll be in chronological order. This will make it much easier to stay on top of posts from your favorite content creators and brands. Additionally, it means people will be more likely to see your posts when browsing the app.
 

Favorites Feed

Do you follow some can’t-miss accounts? You want to soak up every post these creators and brands upload, which you can do by clicking on the “Favorites” feed. Then, you’ll be able to devour posts from your favorite accounts.

Marketers and content creators are still waiting to find out how Instagram will choose the accounts for the “Favorites” tab. However, some believe it’ll be similar to the “Close Friends” feature. Right now, you can use this feature to choose who will see your Instagram Stories. This is an easy way to engage with your closest followers without going public. However, this is just speculation, so stay tuned to find out how Instagram will curate the feed.
 

Home Feed

If you like the current feed, you can use the “Home” tab. This feed will be similar to what you already have on Instagram. However, some think that Instagram will add more suggested content to help followers connect with new content creators and brands.
 

Frequently Asked Questions About Feed Changes

Free Question Marks on Craft Paper Stock PhotoThus far, people have asked lots of questions about the upcoming changes. Check out the answers to some common questions so that you’ll be ready to embrace the changes.

  • Is Instagram’s Algorithm a Thing of the Past?

Instagram’s algorithm has been in charge of curating feeds since 2016. When that happened, brands and content creators had to adjust their strategies to ensure that people saw their posts. With the chronological feed coming back, some people think that Instagram has retired its algorithm, but that’s not the case.

It will continue to use its algorithm for the “Home” feed, as well as when choosing suggested content to recommend to users. Thus, you still need to be mindful of the algorithm when creating content. Otherwise, you’ll miss a chance to grow your audience and increase engagement.
 

  • Will Instagram Likes Still Matter?

Free Person Holding White Printer Paper Near Black Ceramic Mug With Coffee Stock PhotoPeople have put a heavy emphasis on getting likes on Instagram since it developed its algorithm-based feed. Since engagement is such a huge component of the algorithm, it’s been hard to break out on the app without accumulating a lot of likes.

It’s necessary to understand that likes are as important as ever, even with the new feed changes. First, accumulating lots of likes will help your posts show up on the “Home” feed. Also, Instagram is more likely to include your posts among its suggested content if you have a lot of likes.

Additionally, Instagram users tend to take notice when a post has a lot of likes. In fact, some users scroll through the app until they find a post with lots of engagement. Then, they stop scrolling and take notice.

While it’s important to generate a lot of likes, it can also be difficult to do. Fortunately, you can buy real Instagram likes to build engagement on your posts. Then, you can enjoy the numerous benefits that come from receiving lots of engagement on the social network.

  • When Can You Access the New Feeds?

Instagram has been rolling out new feed options for users. Thus, you might already have access to the feature. However, it’s yet to announce a date when the feeds will be available for all users.

Keep in mind that you might not get access to all three feed types at first. Instead, Instagram might add one to your account before adding the rest.
 

  • How Will Instagram Display the Chronological Feed?

Instagram is still hammering out the details. However, early reports suggest that it’ll display the feed in reverse chronological order. That means you’ll see the oldest posts first, and they’ll get newer and newer with each scroll.
 

  • Why Is Instagram Making the Change?

Free Concept Image with a Question on a Sticky Note against Green Hedge Stock PhotoInstagram faced a public outcry when it changed to an algorithm-based feed. Even though the change occurred years ago, it’s still the target of regular complaints. Since it didn’t make changes based on public opinion, you can’t help but wonder why it’s making the change now.

While Instagram hasn’t announced the reason behind the change, it’s likely due to pressure from the United States government. The government has long been interested in the impact that social media algorithms have on spreading misinformation and putting dangerous posts in front of vulnerable kids. By allowing people to go back to a chronological order feed, they can limit their exposure to dangerous posts on the site.

This is just one of the changes that Instagram’s made with safety in mind. Other features include restricting messages between teens and adults that don’t follow each other and providing safety notices. Additionally, Instagram is exploring ways to make it harder for adults to find children’s accounts on Instagram. If successful, adults won’t be able to browse the site to find teens to follow.
 

Getting Ready for the New Feeds

Fortunately, there’s not much you need to do to get ready for the change. Instead, you need to continue posting amazing content while being mindful of the algorithm so that more people see your posts. Remember that you can also buy real Instagram likes to help you generate more engagement. Then, you can reach people on all three types of feeds.

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