Having a blue check mark beside your name on any social media account has always been a big deal. The point of the symbol is to verify that an account is an authentic account. Once you’re a big enough brand, business, or influencer, it’s likely that there will be parody accounts, imposters, and fan accounts, thus the importance of verification. Yet, the blue symbol has come to mean more than that. Receiving it is evidence of your hard work, it’s proof that, in your niche world, you’re finally someone.
The question is, how do you get it?
How to get a blue check on Instagram
Not just any person who wishes to have the blue badge beside their name can send a request to verify their account. Instagram says, “We look at a number of factors when evaluating Instagram accounts to determine if they're in the public interest and meet our verification criteria.”
The requirements, as shared on the Instagram Info Center are the following:
- “Authentic: Your account must represent a real person, registered business or entity.
- Unique: Your account must be the unique presence of the person or business it represents. Only one account per person or business may be verified, with exceptions for language-specific accounts. We don't verify general interest accounts (example: @puppymemes).
- Complete: Your account must be public and have a bio, profile photo and at least one post. Your profile can't contain "add me" links to other social media services.
- Notable: Your account must represent a well-known, highly searched for person, brand or entity. We review accounts that are featured in multiple news sources, and we don't consider paid or promotional content as sources for review.”
How to request verification
Before, Instagram would give people the verified badge at random, if they were worthy of it that is. However, now you can request the badge on Instagram itself. A request does not guarantee that your account will be verified.
Instagram informs, “To request a verified badge, you must be a public figure, celebrity, or brand and meet certain account and eligibility requirements.”
To make a request, take the following steps:
- Go to your profile and tap the menu (three bars) on the top right corner
- Tap ‘Settings’ at the very bottom
- Click ‘Account’
- Tap ‘Request Verification’
- Type in your username, full name, who or what you’re known as, and then select a category for your account (News/Media, Sports, Government/Politics, Music, Fashion, Entertainment, Blogger/Influencer, Business/Brand/Organization, or Other)
- Attach a photo of your government-issued ID
- Press ‘Send’
What happens after?
You will get a notification from Instagram after thirty days letting you know if your request was accepted or denied. If your account wasn’t verified, you can submit another request after thirty days.
Instagram states that they can remove your verification badge at any time. They do if you:
“Advertise, transfer or sell your verified badge. Use your profile picture, bio or name section to promote other services. Attempt to verify your account through a third party.”
How to let people know you’re authentic while you wait for your badge
There are ways for you to prove that you’re an authentic account while you wait thirty days to know if your request was accepted or not. For now, here are a few things you can do.
1. Link from other places
If you link to your Instagram from other social media profiles such as Twitter, Facebook, and Snapchat, add the link to your professional website, or add it in your emails, people will automatically know that your account is the legit one.
2. Avoid talking in the third person
This isn’t a professional bio you’re writing. You don’t have to write about your business or yourself in the third person (she, him, they, etc.). Since you’re the one running your account, stick to the first person (I, me, we, etc.). Usually, fan accounts are the ones that write about you in the third person.
3. Keep an overall tone
Parody accounts are ridiculous, exaggerated, and hilarious. It’s easy to tell when you’re following either a real or parody account because of the tone, so that’s why you want to keep your tone exactly the same on your Instagram, other social media accounts, and anywhere else you share content.
For example, say that a reader of your blog searches you up on Instagram and two accounts pop up. They’ll click both, but they’ll follow the one that has your unique sound, the one they’re familiar with. Even though imposter accounts might look the same, they don’t have a true understating of your tone and brand.
4. Boost your following
An account like yours could be likely to have a couple thousand followers, but if yours has thousands more, then the users looking to follow you will know that your account is the real one. That’s another reason why you might want to boost your follower count.
If you’re looking to grow your followers list, here are a few articles that could help you out:
- 6 Steps to Grow Your Instagram Audience in 2019
- If You Want More Followers On Instagram, Here Are The Best Practices For Brands
- Instagram For Creatives: How to Build a Following of Rabid Fans
- 50 Tricks to Increase Your Instagram Followers
If you don’t get accepted, it’s okay
While being verified has come to mean something more significant to the public rather than just proving that your account is the authentic account, you can still succeed without a badge. Without the badge, you are not, somehow, of lower or untrustworthy status.
Hundreds of thousands of people on Instagram have over ten, fifty, and even a hundred thousand followers, and they don’t have the blue badge beside their name.
Here are some things that make you successful on Instagram if you’re not verified, other than the amount of followers you have.