Find Your Instagram Niche in 7 Easy Steps

Instagram, which has over 2 billion active users, is oversaturated with every type of niche you can think of. The most popular include health and wellness, food, fashion, and lifestyle. The travel and beauty niches have experienced an extreme growth surge of late, with over 96% of beauty brands finding a home on Instagram.

The overwhelming success of the brands within these niches relies on carefully crafted content and marketing strategies. To find your brand’s place on Instagram, and before you start posting to your heart’s desire, find your niche first.

It may seem hard to do, especially considering how many niches there are. But if you follow these easy steps, you’ll find your unique Instagram avenue in no time.

1. Find Your Passion

Do not focus on the most profitable topics when you search for your niche. If you’re only in it for the money, you’ll soon get bored, and you won’t be able to establish a brand footprint. Instead, you should pick a niche related to something you’re enthusiastic about.

Ask yourself these questions:

• What makes you want to get up and get going in the morning?
• What are you always talking about?
• How many people come to you for advice and information about this topic?
• How much can you teach others about the thing you’re passionate about?

Your passion will make your brand stand out on Instagram even if you have many competitors.

2. Embrace What You Are Good At

Are you that person everyone comes to when they want travel tips? Are you a whiz with computers? Can you bake circles around anyone in your family? Do you design clothing that is fit for the runway?

No matter what hobby or craft you are good at, you can make it shine on Instagram. The better you are at doing something or creating something, the more you can talk about it. The more you talk about it, the more content you can write. For instance, if you are good at finding hidden vacation destinations with one-of-a-kind experiences, base your content on unique travel.

This way, you can eventually partner with travel agencies and influencers with the same interests.

3. Offer Solutions

Arguably the most successful niches on Instagram are centered around problem-solving. If you have problematic skin, several brands offer solutions. Do you have weak ankles? You will find a recommended ankle brace or ten.

If your passion doubles as a solution to problems, you have a winner. The more problems you can solve with your knowledge and expertise, the more engagement you’ll create on Instagram. High engagement is gold when it comes to the Instagram algorithm. If you consistently increase engagement levels, your content will be visible to more and more people.

4. Do Thorough Research

When you’ve decided on a possible niche, it’s time to do research. Try to find out how many direct competitors you may have. You can even follow your competitors on Instagram and draw inspiration from their content. Just ensure you never copy anything directly, and credit images and text that are not yours. When your followers flag duplicate content, your brand credibility suffers.

Following your competitors also means that you will be able to notice areas where they are under-serving their audience. Doing this will help refine your niche and offer a unique product or service.

5. Set Up Your Ultimate Goal

Once you have all your ideas on paper, you should establish your ultimate goal. Do you want to grow your Instagram following and create engagement around your posts? Do you want to drive traffic to your website to expand brand awareness? Or do you want to improve your conversion rate and see more people buying your products?

The niche you choose is instrumental in realizing your goal. If you choose traveling as a niche, you can create constant engagement by posting high-quality images of new and exciting destinations. If you prefer raising brand awareness, you can write compelling blogs within your niche and direct traffic to your website from Instagram.

If you’re solely going to be selling online products and services, you can use Instagram’s shopping feature to send your conversion rate skyward. Many Instagram influencers promote their niche products using the shopping feature with fantastic results.

6. Select Your Audience Size

Don’t be tempted to target a broad audience when marketing your niche product or service. Use an ad targeting tool to help you select demographics, or create a buyer persona to help you narrow your selection. Detailed buyer personas will ensure you reach the right audience. Your buyer personas should include the following:

• Age range
• Gender
• Occupation
• Income
• Education
• Interests
• Location

Establish where your target audience prefers to get information and what influences them to buy a product or service. If you know what motivates your audience to purchase something, you can establish another underserved area.

7. Be Consistent

Success rarely happens overnight. Achieving your goals on Instagram takes time, patience, and effort. Be consistent with your content, preferably posting according to a schedule. You should also engage with your followers at least once a day. Once you’ve begun to make an impact with your content, your followers will grow exponentially, and they will start to expect new content.

However, be careful not to over-promote yourself or your brand when your followers increase. If your audience sees too much of the same thing, they won’t hesitate to block you. Instead, you should be less promotional and focus more on organic content that resonates with people.

Conclusion

Having a niche means you bring your expert opinion to the Instagram table. It means you are building a trusted relationship with your audience and giving them the solutions they have been looking for.

A niche makes you an authority on a particular topic and allows you to draw high-quality followers. Your knowledge and experience will help you excel on Instagram and build your brand.

If you haven’t yet found a niche you are genuinely excited about, it’s never too late to search for the perfect one. You can explore different niche angles until you discover the one you know you can make something of. Then you can move forward, building your dream as you go.