8 Tips For Creating Holiday Instagram Content That Converts

The festive season is the perfect backdrop for creative Instagram content. Before the bells start ringing on the street corners, your Instagram-holiday-game-face must be on and your holiday content on point. Use this golden season to connect (or reconnect) with your Instagram audience and merrily introduce your brand.

This article explores various tips for creating holiday content that excites and converts. So, if you want to know how to create your most effective Instagram holiday campaigns yet, this is the place to start:

1. Get Your Brand Out There

The first thing to do is create a holiday content calendar. Decide which days you want to promote specific products and when you want to promote your entire brand. It is crucial to be consistent with your content in the lead-up to the festive season.

It’s a marketing tenet that most potential buyers need to see a product or advertisement at least seven times before they decide to buy. This means that you can’t post once a week starting at the beginning of December and expect to see huge sales.

Before the start of the last month of the year, you should post four or more times a week. Doing this will help keep your brand in the minds of your followers, and they will remember you when it’s time for last-minute shopping.

2. Bring the Holiday Spirit

Get into the holiday spirit as early as October. Now is the time to feature seasonal products, especially nostalgic ones. If you had unexpected success with a limited-time product last year, you should bring it back this year. Consider launching a once-off range of Christmas-themed merchandise.

For instance, you could print your snowflake-covered logo on a cute, festive mug. Or create a unique holiday graphic for hoodies. Online audiences love merchandise, and it’s a great way to get everyone in the holiday mood.

3. Create Different Forms of Content

You can bring the holiday spirit in various forms. This means you can cater to different audiences’ content preferences while having fun with festive colors and images. Get an arsenal of holiday-themed photos ready to promote your products. Use ready-made templates to save time (you can find these on platforms like Canva) and change the colors to suit your brand.

Whenever you create a holiday graphic, add little bits of holiday flavor while retaining your brand image. Instagram’s grid is fantastic for doing exactly this. You can add festive frames to your holiday posts to light up your profile like a Christmas tree when viewed as a whole.

Don’t forget to add festivity into your captions too. The messaging you use should be aimed at getting people excited about the holidays and about what they can expect from your brand. When you increase the hype, you inspire people to buy from your business.

4. Get Inspirational

Feel-good posts do exceptionally well during the holidays. It is also a good way to give your audience a break from promotional content (you don’t want to sell, sell, sell only). You can highlight your efforts towards social responsibility (without sounding braggy) and encourage your followers to do the same. You can also create a campaign centered on inspirational quotes to get people in the right mood for the new year.

Using this strategy makes it easy to incorporate a highly successful component of holiday marketing: user-generated content (UGC). When you allow your followers to post their feel-good posts on your feed based on your social content, you’ll see an increase in engagement. This is precisely what you want over the festive period.

You can do so much with UGC, including creating a contest where your followers share their holiday memories featuring your brand or products. You can repost the best entries to your Instagram account and feature them on your website. Doing this makes more people aware of your brand at the right time.

5. Use Instagram Stories and Reels

If you want to maximize your holiday conversion rate, you cannot ignore Instagram Stories and Reels. These beloved Instagram features will help capture and hold your audience’s attention. They are the best way to create bite-sized but memorable content.

For example, you can create short tutorials on how your products make the holidays more fun. You can also use it to introduce your team (or holiday team) to your followers and share clips of them getting into the holiday spirit behind the scenes.

6. Engage All The Time

When you successfully capture your audience’s attention with creative stories and reels, you must engage with them. The holiday season is an excellent time to connect with your followers on a personal level. Respond to their comments and spark conversations. Ask them about their holiday plans. Doing this will help you build a strong community around your brand and foster loyalty to your business during the most wonderful time of the year.

7. Offer Limited-Time Promotions

If you have a range of products that work well any time of the year, you should have a product or two meant just for the festive season. This will help you create limited-time promotions and build anticipation and excitement on Instagram. Combine these exclusive products with discounts or gifts, and you will entice your followers to buy from you.

8. Embrace AI

AI may not sound very festive, but you will need some of it if you want your content to convert. And to beat your competition, you’ll need AI solutions that prioritize customer service and support. After all, experts have already predicted that generative AI will influence a gigantic total of $194 billion in holiday shopping spend in 2023. You don’t want to miss out on that.

Conclusion

Can you feel it? The holidays are waiting to embrace us all with open arms, which means the pressure is on to create content that converts. As you gear up to promote your brand on Instagram this holiday season, remember to reflect the holiday spirit, engage your audience, and use Instagram’s features to your advantage. This way, you’ll make it a merry Christmas for your brand and everyone that follows you on Instagram.