10 Instagram Marketing Tips for Introverts

When you hop onto a social media platform, it can feel like a sea of extroverts all sharing, talking, and interacting. As an introvert, you may struggle to put yourself in the spotlight and interact directly with people. In addition, you might have a lot of anxiety about launching your brand or business and asking people to follow you or make a purchase.

Moreover, making content when you’re introverted is a challenge. One of the best ways to boost engagement and reach new followers is to go Live, but that can be scary when you’d do anything to avoid turning the camera on yourself.

However, introverts have great brand and business ideas, too. So how do you market yourself when you’d rather avoid the limelight? Play to your strengths, create growth and try these ten Instagram marketing tips for introverts.

1. Get Data-Driven

If the thought of Lives and Stories gives you the heebie-jeebies, get into the data and go from there. Your data and analytics reports can tell you everything you need to know about how your content is performing and when people are engaging. You can hone in on the best times and days to get the best chances at boosting engagement.

2. Use a Third-Party App or Two

Think of third-party apps as your digital team. There are tons of management tools, like Hootsuite, Buffer, Later, and SproutSocial. Other apps like Canva help you design polished content. Take your ideas and combine them with their templates and tools to make your posts pop.

And in the beginning, it can feel disheartening to create posts that don’t generate a lot of likes. You can partner with a like-generating service like Stormlikes to get more traffic to your content. Once your posts are getting more likes and engagement, the algorithms will be more likely to favor you in searches and lead more people to you.

3. All In on Your Bio

Your profile and bio are essential and can go a long way to creating a favorable impression on your followers and viewers. An eye-catching bio could be the reason someone decides to follow you, and it can also be what converts interest to a sale.

Pretend that you are writing someone else’s bio. What would you say to make them appealing? Remember, the details matter. Craft a bio and profile that includes:

• A short but sweet description of your brand or service is in the bio. It can be funny or clever, and it can even have a pun.

• Create a logo or take a photo, but avoid stock photos.

• Craft a branded hashtag.

• Include a link to your website or landing page. If you have several products or landing pages, use a link aggregator like Linktree.

• Pin evergreen content as a permanent Story or pinned post.

4. Spread the Heavy Lifting Around

Making videos, chatting on Live, and other interactive social media activities can take a lot of energy for introverts. You can get the more unpleasant work done by scheduling it in chunks.

For example, put in your planner that you will spend 30 minutes at a time doing these more ‘social’ tasks. Then follow the difficult tasks with easier activities like checking on your data, crafting written content, or taking photos.

5. Use a Content Scheduler

Many introverts get nervous about putting themselves out there in front of everyone. Build a buffer and still get good content out by creating it in batches and using a scheduler. The app creates an extra layer, and once you’ve scheduled the posts, the app hits the final “post” button.

If you’re used to posting content yourself, you might find yourself hesitating. A bonus to using a content scheduler is that you will post content more regularly, driving engagement.

6. Outsourcing

Consider partnering up with a more outgoing person who can take care of the more people-facing tasks. For example, someone on your team could handle the Instagram Lives and Stories while you handle the back office.

Or, if you are a one-person show, ask a friend if they can help and go Live with you. They can help keep the conversation going or help you manage the questions and comments during a Live.

7. Set Up Your DMs

You can set your Quick Replies in your direct messages for people who message you. In addition, you can filter your incoming messages. Some introverts feel overwhelmed with too many messages coming in, so anything you can do to make your inbox more manageable is crucial.

8. Take Tips from Others

Look at some of the other brands you follow, and note what you like or don’t like about them. Seek out any potential competitors and make the same kinds of notes. You might see some techniques or styles that appeal to you.

After making several notes, you’ll have a list of things you’ll be willing to try when it comes to content creation and spreading your brand to new followers.

9. Be Selective with Trends

Trying to keep up with every single trend and challenge is a lot of work, even for the most outgoing people. Whether you have a team or not, don’t worry about every trend. Some trends are easier for introverts to follow and get into, so when those come along, take advantage.

Remember that hashtags are an introvert’s friend and can do a lot of the heavy outreach lifting.

10. Boundaries Matter

It is all too easy to find your personal and professional lives mixing on social media. As the face of your brand, you have to put a lot of energy into sharing with your audience. But you are also entitled to privacy and can dictate precisely how much you want to share.

If sharing personal details about yourself is uncomfortable, you can create a separate account for your business or brand. Then, on your brand account, stay on message about your brand, what it does, and the value it offers. You can save your personal photos, triumphs, and life events for your personal account and even make that account private.

An Additional Tip for Introverts

Make working your branded social media marketing a habit. You’ll feel less anxiety about the tasks when you have established a routine. Over time, you may even feel relatively comfortable with things that were challenging initially.

Building a habit also ensures that you check off every task on your list, not just the easiest ones. Many introverts run very successful businesses via social media. You can be one of those people, too.