Your Instagram bio is essentially like your website homepage and, like a website, it also needs to be optimized. By optimizing your bio, you not only make it so much...

If you’re a brand or business looking to get started on Instagram, don’t worry, you’re not too late. However, as a brand, you don’t just want to open up an...

It is said that vertical videos are the future. Based on a study, one third of online activity is spent watching videos and more than half of the videos watched...

Instagram is an amazing social media platform for marketers, with about two million brands sharing content through Stories alone. There are 25 million business profiles and 80% of Instagram’s one...

Influencer marketing is one of the most efficient ways to promote a brand, bringing in a fresh perspective for your products or services, while at the same time widening your...

The rise of vertical video has been apparent on Instagram, with 400 users checking out not just photos but 15-second videos on IG Stories on a daily basis as well....

If you want more followers, you need to give your target audience what they want. As in, you give them the content they’re looking for when they want to see...

There may be a million reasons why you started an Instagram account—to promote your business, for brand awareness, etc.—but one reason that stands out to you is the need to...

One of the most important tactics you can use to get more sales is to tell stories. The reason stories are so powerful is because they connect us. Besides being...

There are certain things you should be doing on Instagram every day if you want to be successful. Being consistent is very important because when you show you’re committed, your...

I’m going to tell you right away what the one thing that turns your Instagram followers into raving fans. That thing is to be more real. To be more real...

When posting content on Instagram, businesses need to optimize these in order to get noticed by their target audience. One way to to this is to add relevant keywords and...

Since the algorithm update from 2018, several Instagram accounts have been left wondering why their following and engagement has gone down. If you happen to be a business owner, marketer,...

If you haven’t noticed it yet, Instagram has made changes to the app so that users are now able to follow hashtags. When they do, they will be able to...

The online shopping scene has evolved and expanded from e-commerce to social shopping or social commerce, providing marketers and brands with new channels to promote and sell their products and...

While I’d like to say that once you reach a certain level of “fame” or followers you’ll start receiving hateful comments, the truth is that you can receive them at...

There are numerous ways to gain more followers on Instagram, but one way that isn’t talked about often is to figure out who your ideal customer, client, reader, or follower...

Social media is a powerful way to get more sales. There are still people who believe that social media isn’t worth investing time and money into because it seems unprofessional....

Influencer marketing is the process of developing a relationship with influential people, or “influencers”, who can help improve your brand’s visibility and reputation within their roster of followers. In this...

Nobody can get away with not using social media to promote their business, brand, or work anymore. Instagram has one billion active users, so it’s smart if you take advantage...