Video Marketing Trends and Forecasts for 2022

In this day and age, the internet is a powerful marketing tool. While there are a number of different strategies for advertising and growing an online following, utilizing video marketing is very popular. Over the last several years, video marketing has changed, especially with the rising use of social media platforms.

Online video marketing is expected to continue to evolve, and 2022 will bring new trends that are important to know. Staying on top of trends and forecasts will help you create an effective video marketing strategy. Let’s go through some of these market trends and projections for 2022.
 

Making Live Videos

A number of online platforms have introduced the ability to create live videos, and these types of videos have become very popular with the public. The sheer fact of taking videos live tends to hook viewers. Research shows that people tend to watch live videos three times longer than pre-recorded videos. In addition, live videos tend to produce six times as much interaction as pre-recorded counterparts.

When you’re planning your video marketing strategy for 2022, making live videos should be at the top of your list. While scheduling time to make live videos can be a little more complicated than creating pre-recorded videos, it is worth the effort. Having the ability to interact with people in real-time can pay off with more sales or increased following.
 

Search Optimizing Video Content

When people search online, they do not just receive results for written content. If you want your videos to be seen by as many people as possible, it is important to take steps to search optimize them. Creating search-optimized video content is not overly difficult to do.

The first step is to produce clear, relevant videos. Make sure that your video content is interesting and something that people want to watch. Then pay attention to backend optimization. Ensure that your videos have the right keywords in their descriptions and use title tags. You should also carefully select thumbnail images and take the time to respond to any comments that are left.
 

Create 360-Degree Videos

One of the keys to successfully video marketing is capturing the attention of viewers. This can be achieved by creating videos that stand out. An increasingly popular way to do this is by creating 360-degree videos. 360-degree videos give viewers a completely different experience than traditional video content. With 360-degree videos, a viewer can feel like they are there. 

Depending on your goals, you can use 360-degree videos in different ways. For example, a 360-degree video can showcase a new product much better than a photograph or standard video. Likewise, you can also utilize 360-degree videos to give tours that are immersive and interesting.
 

Focus on Videos That Inform and Educate

It can be helpful to make a variety of different types of videos. Not all videos should have an advertising slant. Opting to put a focus on making videos that inform and educate is a wise choice going into 2022. Many people turn to the internet for answers, and video content that provides solutions or acts as how-to’s is very popular.

When you create videos that inform and educate, you can boost your company or brand’s authority. Consumers will trust you more when they feel like your videos are helpful. Consumers are also more likely to watch informative videos that don’t have a blatant advertising message.
 

Use Social Media Stories Consistently

Almost all of the most popular social media platforms allow users to post videos in their stories sections. Since people spend a lot of time on social media, staying on top of your videos and posting to stories on a regular basis is a smart move. 

One of the good things about videos posted to social media stories is the fact that they tend to be more casual. It is easy to create video content for social media that does not require long production time or editing. Since videos posted to social media stories tend to be short, it is not difficult to add new video content regularly.
 

Build Your Brand with Vlogs

Video blogs, more commonly known as vlogs, are quickly gaining traction over traditional written blogs that have photographs. Vlogs can be used in a variety of ways, such as introducing new products, talking about how to use products, or giving updates about your brand.

One of the reasons that vlogs have become so popular is because they are captivating and make a brand more approachable. Vlogs do not have to be highly stylized or carefully filtered. Simply recorded blogs can make people see a brand as more authentic.
 

Video Ads Without Sound

Creating video content without any sound may seem odd, but it is proving to be a hit with consumers. This is due to the fact that many people are accessing the internet and social media platforms on their phones and other devices while out in public. Video ads without sound catch the eye without being loud or disruptive.

When making video ads without sound, you will need to be creative. Ensure that the visual content is eye-catching enough to stop someone from scrolling by. You will also need to make sure that your silent video ad tells a clear story without the use of music or spoken words. 
 

Final Thoughts

As the internet grows and changes, content marketing strategies need to change as well. As 2022 approaches, video marketing should be a priority. Creating a robust video marketing strategy can grow your brand and revenue when it is done correctly.

Before you start creating video content, make sure that you have a plan. Effective video marketing involves so much more than just posting a few videos online. If you’re new to video marketing, you may want to consider hiring a digital marketing company to assist you in creating a strategy and producing video content that will bring you the results that you want.