Many companies go big with their Halloween marketing strategies. Some brands celebrate this spooky holiday by adding pumpkin popups to their websites while others change their homepages to something more...

With the increasing popularity of digital marketing, many businesses might have an army of IG marketers approaching them. Before hiring one, you should ask what value they can offer you.Well,...

The Gram is a significant tool for companies to increase brand awareness, but it’s also important to research and learn more about the target market of your business.  Businesses must...

We know Mark Zuckerberg to copy things that are successful, and TikTok was a perfect example. He incorporated it into Instagram as Reels.  Now, the Gram is such a great...

Have you heard of the term ‘shadowbanning?’ Influencers talk about it a lot, but what is it exactly?  A shadowban is when you notice your posts are not reaching as...

Memes are earning more shares and engagement on social media, which is no surprise.They're highly shareable, funny, and easy to create - the perfect content to earn your website some...

Your Instagram feed can become a lot more engaging and successful by adding high-quality visuals to it. What’s more, you can employ these images and videos elsewhere—like on your blog,...

Diversifying your content strategy is a vital component of achieving success on Instagram. That includes creating and uploading Carousel posts to deliver to your audience. This feature allows you to...

Are you looking for some Instagram management tools to use but are overwhelmed by the sheer number of options? There seems to be an endless supply of paid and free...

Do you use a blog to keep your customers informed and promote your products? Because it’s such an important step in each customer’s journey, you need to send as much...

Videos are the best way to get your brand or business in front of an audience. If you already use Instagram Stories, adding Instagram Reels to your strategy is simple...

As more Gen Z enters university, we will have a fresh change in different aspects of their life.  The way students get along with each other has changed a lot...

Creating a social media marketing campaign is quite a job. There are many intricacies in the technical and artistic aspects of it, and how your brand does online is tied...

Why do we need many types of influencers? Perhaps there's a new type you haven't heard about that might be a better fit for you. Influencer marketing has many benefits...

Social media marketing only matters if it leads to results. Meaningful interactions and traffic are important, but we'd all prefer to see an increase in sign-ups for our email list...

Many marketers are vying for attention on social media. Since winning over the patronage of digital users is highly competitive, you need to set yourself apart from the competition to...

Instagram has been busy developing new features for users. For instance, the social network just announced that it’s testing a new chronological feed option, as well as Subscriptions for Creators....

Were you upset when Instagram did away with the chronological feed? The new feed was so jarring that some people are still unhappy with the app. Fortunately, that unhappiness is...

User-generated content can be any type of media (written texts, photos, videos, etc.) posted on social media, with a mention of a company or product. These posts could be short...

Spotify, an online music streaming site that was first launched in 2008, has drastically changed the way users listen to and pay for music. Its library of audio tracks currently...