The reason people promote their businesses on Instagram is to get people onto their main platform, most likely their website or shop. If you ask someone what their selfish reason...

If you're running a B2C e-commerce business, Instagram has the potential to take your shop to a whole other level. By knowing what type of content your ideal customer likes...

In June 2018, Instagram launched IGTV, the social media platform’s standalone long-form, vertical video app. __END_BLOG__ You can easily access this feature by tapping the box TV icon at the...

There’s an abundance of ways for you to gain more followers and engagement in your Instagram posts. However, one of the best ways is to give endless value. By creating...

Why should you listen to advice from entrepreneur Lewis Howes? Lewis has over 850,000 followers on Instagram, gets hundreds of likes and comments on every post, and he’s verified. Instagram is...

The people with thousands of followers are always telling those who want more followers to share behind-the-scenes, but what does that mean? And why is it important to share behind-the...

Teasing product launches on social media, especially Instagram, is very simple. Really, it’s about invoking emotion out of your readers. Emotion that gets people to take action when your product...

There is a lot of noise on Instagram. Your pictures are a needle in the haystack, just a few amongst the hundreds your followers are following. If you want to...

Numerous businesses have spread across the Instagram community, all looking to promote their products or services to a highly-engaged audience. In a bid to stand out from the crowd, business...

Brands, small businesses, and agencies are taking to Instagram to market their products and/or services and increase engagement with mobile-centric customers. But there's absolutely no doubt that Instagram marketing fosters...

Email lists on your website is no longer a subject that can be debated. They’re a powerful tool that lead to rabid fans, more sales, and more attention on your...

Instagram Highlights is a tool that you should take advantage of. This option is viewed by your followers on your profile page in your Stories Highlight section. The point of...

One goal that you may have for your brand is to build a tight-knit community. According to Tara Gentile, there are two different types of communities (and you can build...

Surprisingly, badges are quite important to us humans and have been since the Middle Ages. These devices are being used for identification, acknowledgment, or as a symbol of importance. But we...

The wonderful thing about social media is that, as a brand, it allows you to interact with your customers. You can show the more human side of your brand, and...

Should you be running ads on a product if no one knows who you are? Let’s just get right into it: no. It’s not that we don’t want you to take...

It's no more a secret! Businesses of varying sizes are taking to Instagram to strengthen user engagement and customer satisfaction. And according to Qualtrics, there are seven types of customer expectations...

Instagram controls a good fragment of the online social community. And unfortunately for other social platforms, it seems to be growing larger and more robust with time—thanks to the frequent...

As a business or brand, it’s of utmost importance that you don’t share something that you don’t want people to read. The last thing you want is for your reputation...

In November of 2016, Instagram’s live video rolled out for all Instagram users. Instagram Live is for people who want to share moments in real time for up to one...