Your bio is the first thing visitors see when they visit your IG page. And though it might seem simple, you need to apply some creativity to attract and impress potential followers and customers/clients.
We have countless articles discussing how to make a powerful Instagram bio but most of them only touch the surface.
Luckily today we have a checklist for you to know exactly how to create the perfect bio, whether you're just starting or your existing bio isn't effective enough.
The list covers everything that'll enable you to grab the attention of potential customers in a matter of seconds. Here we go.
Item #1: Is the profile name optimized and search-friendly?
Instagram may not be a search engine but search optimization is one important part of creating that perfectly attractive bio. The first thing is to make sure that your name is optimized for search queries.
If you're an individual, you can do this with your name and a keyword that's relevant to your industry. So, candace_nurse works well for a nurse named Candace. This clarifies your position as people can easily identify the right account.
Both names and usernames are important to the Instagram algorithm, so you need to optimize both for maximum exposure. Just think of keywords that potential followers are searching for and pick the easiest one they're likely to enter.
This doesn't matter as much for brands. Since you have a business name, that's likely going to be your username.
Item #2: Does your bio highlight your skills/services and target audiences?
No bio is complete without a quick overview of what you're offering and who you're offering it to. You want to take your time to define and reach your target audience, and that should reflect clearly in your bio.
Brands doing this well will reap some obvious benefits: potential customers/clients get a clear view of your skills or products/services so they can determine if they should stay or not. By defining your audience, potentials can confirm that your page is for them.
Compact and compelling is key here. Whether you have a business, creator, or personal account, you can get as creative as you want.
Item #3: Does it include relevant keywords?
Keywords aren't as valuable when placed in your bio, as compared to your profile name and username. Targeted keywords can still beef up your bio and make it easier for users to find your page.
These sorts of keywords require you to look at your niche and audience. What are the pain points, core values, or shared interests?
You can take your Instagram marketing a little further by creating a sort of buyer persona. Call it a follower persona. As a brand owner or marketer, you must understand the market enough to find keywords that resonate with potential customers/clients.
Item #4: Does it have your contact info?
Contact information is very vital when it comes to Instagram marketing. You only need a business account, then you have the ability to include your email address, phone number, and physical address.
These details appear separately so they don't take up any space in your Instagram biography. Contact info makes it easy for both existing and potential leads to contact you, reaching your business for inquiries that can lead to more engagements and sales.
And whenever someone is curious about something related to your business, brand, or products/services, the contact-info block serves as a visual prompt.
Item #5: Does it show your personality and creativity?
Never hesitate to show some personality in your IG bio. One idea to unleash your creativity is to include emojis and branded hashtags.
Have as much fun as you can. Keywords, contact info, and target audience aside, a uniquely crafted bio will always attract attention as soon as it meets the eye.
Short is fun, so you can employ line breaks to make your content more digestible. One trick is to format the bio on the web app rather than the mobile app.
Branded hashtags are another case. Placing them in your bio can endow your page with increased engagements, especially during a contest or any other interactive activity that can benefit from immediate attention.
And even when you're not promoting any activity, including branded hashtags in your bio can engrave the idea of using it onto your followers' minds.
Emojis are fun ways to break lines in your Instagram bio, making your text easy to read and ready to impress potential followers.
Extra: Tools for Instagram bio
Make sure your profile name is well-optimized
Give a concise and compelling overview of who your business/personality appeals to and what products/skills you offer
Use targeted keywords powered by a follower persona
Write your contact info for your audience to get in touch
Show some creativity and personality; try to do something different