Spotify, an online music streaming site that was first launched in 2008, has drastically changed the way users listen to and pay for music. Its library of audio tracks currently...

Are you winging it when it comes to marketing on Instagram? While you might get some results, you can get much more out of the social media network by setting...

Does it seem like no matter what you do, you can’t build up hype for product launches, events, and live streams on Instagram? It might be because people forget about...

You need accurate information to run a successful marketing campaign on Instagram. Thus, if you believe any Instagram myths, you’ll have trouble reaching your goals. Even worse, you might end...

Going live on Instagram gives you the opportunity to connect with your fans and followers in real-time. You can use live streams to interact with viewers and build hype around...

Digital activism is on the rise, with both individuals and brands getting in on the action. Instagram makes it easy to do your part by offering fundraising options for people...

Members of Generation Z were born between 1997-2012, so while some are still children, others are adults with money to spend. In fact, 40% of US consumers are part of...

Does it seem like everything takes you a bit longer than others on Instagram? It isn’t a matter of not having the skills to create and market photos and videos....

Does it feel like you’re always a little behind the curve when it comes to Instagram’s algorithm? While it might seem impossible to crack, you can master the algorithm in...

You don’t have to spend much time on Instagram to realize that hashtags reign supreme on the social network. The algorithm uses hashtags to identify and categorize posts, and people...

Multiple Instagram accounts don’t require extensive skill to operate. You can use an account for personal purposes and create another version for work or some other task, so you need...

Due to the growing number of social media users, tons of potential and existing e-commerce buyers are now on these platforms. Sellers need to become more adept at interacting with...

Social media has become the fastest and surest way to connect with customers all over the world. If you implement a successful strategy, you can literally reach anyone you desire....

A nonprofit might need help with ways to use social media for fundraising or attracting new members. This article will provide helpful tips for this project. Social media marketing is...

Cross-channel or cross-platform advertising has been a popular approach since the beginning. It refers to using multiple channels as a successful strategy for bettering a product's customer experience. There are...

It's been commonplace for leaders to share their company on social media platforms, and the feedback they get from customers is often more constructive. If you lead a business, your...

Analyzing your company's social media marketing campaign for performance helps you figure out how you need to improve your online presence. To have a good idea of how things are...

If you use TikTok, you’re probably used to the text-to-speech feature when uploading videos. Now, you can enjoy this same feature for Instagram Reels. You can choose between two automated...

Simply put, scroll-stopping contents are more likely to stop viewers from scrolling so they can engage. These are often exciting visuals that will capture your audience’s attention before moving on...

Social media is no doubt a powerful marketing tool for brands to gauge customer sentiment and loyalty. Social sentiment is the general tone of conversations existing and potential buyers have...